Brand Marketing Manager

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Hybrid work

Medical aid

Retirement plan

Annual leave

Study leave

Innovative culture

Job summary

Placements24 in Bloemfontein is seeking a strategic and creative Brand Marketing Manager to lead brand development and marketing initiatives. You will shape the brand's identity, define its market position, and develop integrated campaigns that resonate with our target audience.

This role requires strong brand strategy, consumer insights, and cross-channel execution. You will collaborate with internal teams and external agencies to ensure brand consistency and drive brand equity, translating

Qualifications

• Minimum 5 years of experience in brand management or product marketing.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of marketing principles, consumer insights, and market dynamics.
• Excellent project management, communication, and presentation skills.
• Experience working with advertising agencies and managing marketing budgets.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand awareness and market share.
• Oversee the creation of all marketing materials and communications to ensure brand consistency and messaging accuracy.
• Manage the marketing budget effectively, allocating resources to achieve brand objectives.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Lead cross-functional teams and external agencies in the execution of integrated marketing campaigns.
• Monitor brand performance, gather consumer insights, and adapt strategies accordingly.

Skills

Brand strategy

Market research

Campaign management

Budget management

Cross-functional leadership

Stakeholder communication

Education

Bachelor's degree in Marketing / Business

Job description

About the Role

Our client is seeking a strategic and creative Brand Marketing Manager to lead brand development and marketing initiatives in Bloemfontein . You will be responsible for shaping the brand's identity, defining its market position, and developing integrated marketing campaigns that resonate with our target audience. This role requires a strong understanding of brand strategy, consumer behavior, and cross-channel marketing execution. You will collaborate with internal teams and external agencies to ensure brand consistency and drive brand equity. The ideal candidate is passionate about building strong brands and has a proven ability to translate strategic vision into impactful marketing programs.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand awareness and market share.
• Oversee the creation of all marketing materials and communications to ensure brand consistency and messaging accuracy.
• Manage the marketing budget effectively, allocating resources to achieve brand objectives.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Lead cross-functional teams and external agencies in the execution of integrated marketing campaigns.
• Monitor brand performance, gather consumer insights, and adapt strategies accordingly.

Requirements

• Minimum 5 years of experience in brand management or product marketing.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of marketing principles, consumer insights, and market dynamics.
• Excellent project management, communication, and presentation skills.
• Experience working with advertising agencies and managing marketing budgets.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and bonus structure.
• Hybrid work environment offering flexibility within Bloemfontein .
• Comprehensive medical aid and retirement savings plan.
• Generous annual leave and study leave for professional development.
• A collaborative and innovative work culture.
• Opportunities to shape the future of a growing brand.