Head of Digital Marketing & Guest Engagement

Placements24; Vereeniging; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Fully remote position

Bonuses based on performance

Professional development opportunities

Industry conferences

Collaborative remote team culture

Work from anywhere within South Africa

Job summary

Placements24 is seeking a visionary Head of Digital Marketing & Guest Engagement to lead online presence and guest interaction across all digital touchpoints. This fully remote role in South Africa requires strategic thinking and extensive experience in SEO, SEM, social media marketing, content creation, email marketing, and online reputation management.

You will lead a remote team, drive bookings, enhance brand visibility, and optimize ROI.

Qualifications

• 7+ years of digital marketing experience with at least 3 years in a leadership role in hospitality or consumer-facing industries.
• Proven expertise across SEO, SEM, social media marketing, content creation, and email marketing.
• Strong analytical skills with experience using web analytics tools and CRM systems.
• Track record of developing and executing campaigns with measurable ROI.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing online reputation and review platforms.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Ability to thrive and lead in a fully remote environment.
• Legal authorization to work in South Africa.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive online bookings and brand awareness.
• Oversee SEO, SEM, social media, content marketing, and email campaigns.
• Manage online reputation across review sites and social channels.
• Create engaging content across digital platforms.
• Analyze website traffic, campaign performance, and customer data for insights.
• Lead and mentor a remote digital marketing team and allocate budget effectively.
• Stay updated on digital marketing trends and technologies in hospitality.
• Collaborate with sales, operations, and IT for integrated marketing efforts.
• Develop strategies to enhance guest engagement and loyalty through digital channels.

Skills

SEO

SEM

Social media

Content creation

Email marketing

Web analytics

CRM systems

Leadership

Communication

Interpersonal skills

Online reputation management

Google Analytics

Education

Bachelor's degree in Marketing / Communications / Business

Tools

Google Analytics

CRM systems

Social media dashboards

Job description

About the Role

Our client, a progressive hospitality group with multiple properties, is seeking a visionary Head of Digital Marketing & Guest Engagement to lead their online presence and guest interaction strategies. This is a fully remote position, allowing you to leverage your expertise from anywhere within South Africa. You will be responsible for developing and executing innovative digital marketing campaigns to drive bookings, enhance brand visibility, and foster strong relationships with our guests across all digital touchpoints. This role requires a strategic thinker with extensive experience in SEO, SEM, social media marketing, content creation, email marketing, and online reputation management. You will lead a remote team, inspiring creativity and ensuring cohesive brand messaging. The ideal candidate possesses a deep understanding of the hospitality landscape, combined with cutting-edge digital marketing knowledge. Your primary focus will be on attracting new guests, retaining existing ones, and enhancing the overall digital guest journey. You will analyze performance metrics, identify key trends, and continuously optimize strategies for maximum ROI. This role is perfect for a self-starter who thrives in a dynamic, remote environment and is passionate about shaping the digital future of hospitality.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive online bookings and brand awareness.
• Oversee all aspects of SEO, SEM, social media marketing, content marketing, and email marketing campaigns.
• Manage the company's online reputation, including review sites and social media monitoring.
• Create engaging and compelling content across various digital platforms.
• Analyze website traffic, campaign performance, and customer data to identify insights and optimize strategies.
• Lead and mentor a remote digital marketing team, fostering a collaborative and results-driven environment.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Stay abreast of the latest digital marketing trends, tools, and technologies in the hospitality industry.
• Collaborate with sales, operations, and IT departments to ensure integrated marketing efforts.
• Develop and implement strategies to enhance guest engagement and loyalty through digital channels.

Requirements

• A minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role within the hospitality sector or a related consumer-facing industry.
• Proven expertise in SEO, SEM, social media marketing, content creation, and email marketing.
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics) and CRM systems.
• Demonstrated ability to develop and execute successful digital marketing campaigns with measurable results.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing online reputation and review platforms.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to thrive and lead effectively in a fully remote work environment.
• Must be legally authorized to work in South Africa.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote working position offering ultimate flexibility.
• Opportunity to lead digital strategy for a growing hospitality group.
• Professional development opportunities and access to industry conferences.
• Contribution to shaping the guest experience through innovative digital solutions.
• A collaborative and supportive remote team culture.
• Work from anywhere within South Africa.