Remote Digital Marketing Lead: Growth & Strategy

Placements24; Sandton; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote position offering flexibl

Annual home office allowance

Career growth opportunities

Global remote team collaboration

Job summary

Placements24 seeks a visionary Remote Digital Marketing Lead to steer our digital strategy from anywhere in South Africa. You will shape initiatives across SEO, SEM, social media, content, and analytics, guiding a remote team to grow brand presence and drive customer acquisition.

You’ll manage budgets, define KPIs, partner with agencies, and push innovative tactics to stay ahead of trends. A Master’s degree and 8+ years in digital marketing (4+ in leadership) are required.

Qualifications

• Master's degree in Marketing, Business Administration, or related field.
• 8+ years in digital marketing, with 4+ years in leadership.
• Proven success in developing strategies that drive growth.
• Expertise across SEO, SEM, social media, content, email, etc.
• Strong web analytics, A/B testing, and CRO.
• Experience managing budgets and agency relationships.
• Excellent leadership and remote team management skills.
• Proficiency with Google Analytics, Google Ads, HubSpot, and Salesforce Marketing Cloud.
• Must be based in South Africa with strong remote-work habits.

Responsibilities

• Develop and implement a holistic digital marketing strategy to meet business goals.
• Lead and mentor a remote digital marketing team.
• Oversee SEO, SEM/PPC, social, content, email, and affiliate marketing.
• Manage the digital marketing budget for ROI.
• Analyze performance data and provide strategic insights to leadership.
• Drive innovation and stay ahead of industry trends.
• Collaborate across teams to ensure cohesive brand messaging.
• Build relationships with digital agencies and technology partners.
• Define KPIs and track progress toward marketing objectives.
• Ensure online presence is optimized for search and UX.

Skills

Leadership

Strategy development

SEO

SEM/PPC

Social media

Content marketing

Email marketing

Analytics

A/B testing

CRO

Education

Master's degree in Marketing/Business Administration

Tools

Google Analytics

Google Ads

HubSpot

Salesforce Marketing Cloud

Job description

Placements24 seeks a visionary Remote Digital Marketing Lead to steer our digital strategy from anywhere in South Africa. You will shape initiatives across SEO, SEM, social media, content, and analytics, guiding a remote team to grow brand presence and drive customer acquisition.

You’ll manage budgets, define KPIs, partner with agencies, and push innovative tactics to stay ahead of trends. A Master’s degree and 8+ years in digital marketing (4+ in leadership) are required.