Centurion-Based Data-Driven E-commerce Growth Lead

Placements24; Centurion; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Medical, dental and vision insurance

Professional development budget

On-site perks and Centurion office

Generous paid time off

Job summary

Placements24 is seeking an innovative and data-driven E-commerce Growth Marketing Manager based in Centurion, Gauteng. You will accelerate growth, optimize customer acquisition, and maximize lifetime value in a competitive online marketplace.

You will design and execute full-funnel growth strategies across digital advertising, SEO, email marketing, social media, and CRO, collaborating with product, UX/UI and development teams to improve the customer journey.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Economics or related quantitative field.
• Minimum 7 years of digital marketing with a strong focus on e-commerce growth and performance marketing.
• Proficiency in marketing analytics tools, CRM systems, and marketing automation platforms.
• Expertise in SEO, SEM, paid social media, email marketing, and CRO.
• Strong analytical and problem‑solving skills, with the ability to interpret complex data sets.

Responsibilities

• Develop data-driven growth strategy to drive customer acquisition, retention, and revenue growth.
• Manage and optimize paid advertising campaigns across various channels (Google Ads, Social Media Ads, etc.) to maximize ROI.
• Oversee and execute SEO strategies to improve organic search rankings and drive qualified traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing for increased engagement and conversion.
• Implement and analyze conversion rate optimization (CRO) initiatives on the e-commerce website.
• Utilize analytics tools to track KPIs, identify trends, and provide actionable insights.
• Manage social media marketing efforts to enhance brand visibility and drive traffic.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Collaborate with product, UX/UI, and development teams to ensure a seamless customer journey.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Skills

Data-driven mindset

Growth marketing

Digital marketing

Paid advertising

SEO

Email marketing

CRO

Analytics tools

CRM systems

Marketing automation

Leadership

Education

Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field

Tools

Google Analytics

CRM systems

Marketing automation platforms

SEO tools

Job description

Placements24 is seeking an innovative and data-driven E-commerce Growth Marketing Manager based in Centurion, Gauteng. You will accelerate growth, optimize customer acquisition, and maximize lifetime value in a competitive online marketplace.

You will design and execute full-funnel growth strategies across digital advertising, SEO, email marketing, social media, and CRO, collaborating with product, UX/UI and development teams to improve the customer journey.