Hybrid E-commerce Campaign Lead

Placements24; Centurion; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Career advancement

Job summary

Placements24 is seeking an experienced E-commerce Campaign Manager to lead the planning, execution, and optimization of online marketing campaigns from Centurion, Gauteng. The role focuses on driving sales, customer acquisition, and brand loyalty across digital channels.

You will manage budgets, collaborate with creative teams, and continuously improve campaign performance using analytics and A/B testing in a hybrid office environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing campaign management, with a significant focus on e-commerce.
• Proven track record of successfully planning, executing, and optimizing multi-channel digital campaigns.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics) and campaign management platforms.
• Proficiency in SEO, SEM, social media advertising, and email marketing.
• Excellent understanding of e-commerce platforms and consumer purchase funnels.
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Creative thinking and problem-solving abilities.
• Exceptional communication and presentation skills.
• Experience with CRM systems is a plus.

Responsibilities

• Develop and execute integrated marketing campaign strategies across digital channels, including email, social media, search engines, and display advertising.
• Define campaign objectives, target audiences, and KPIs to ensure measurable success.
• Manage campaign budgets effectively, allocating resources to maximize ROI.
• Collaborate with content creators, designers, and web developers to produce engaging campaign assets.
• Monitor campaign performance in real-time using analytics tools to track progress and optimize.
• Conduct A/B testing on ad copy, landing pages, visuals to improve conversions.
• Analyze campaign data to generate performance reports and present findings to stakeholders.
• Oversee the execution of promotional offers, sales events, and loyalty programs through digital channels.
• Stay informed about industry trends and best practices in e-commerce marketing and campaign management.

Skills

Digital marketing

Campaign management

Analytics

SEO/SEM

Email marketing

Multi-channel campaigns

Communication skills

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Analytics

CRM systems

Campaign management platforms

Job description

Placements24 is seeking an experienced E-commerce Campaign Manager to lead the planning, execution, and optimization of online marketing campaigns from Centurion, Gauteng. The role focuses on driving sales, customer acquisition, and brand loyalty across digital channels.

You will manage budgets, collaborate with creative teams, and continuously improve campaign performance using analytics and A/B testing in a hybrid office environment.