Catering Sales Executive - Corporate & Private Events

Placements24; Paarl; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Travel allowance

Retirement annuity

Professional development

Job summary

Placements24 is seeking a Catering Sales Executive in Paarl, Western Cape. The role focuses on generating new business and nurturing client relationships for corporate and private events, combining office-based work with client meetings.

The ideal candidate has strong sales acumen, excellent negotiation skills, and a passion for events and hospitality. A mix of travel for client visits and office time is expected, in a vibrant Western Cape catering market.

Qualifications

• Minimum of 3 years of experience in sales, preferably catering/hospitality/events.
• Proven track record of meeting and exceeding sales targets.
• Excellent communication, presentation, and negotiation skills.
• Strong networking abilities and professional demeanor.
• Ability to translate client needs into effective catering solutions.
• Proficiency with CRM software and MS Office Suite.

Responsibilities

• Identify and pursue new sales leads through various channels in Paarl and surrounding areas.
• Develop and maintain relationships with corporate clients, event planners and private clients.
• Conduct client consultations to understand event requirements, budget and vision.
• Create proposals and customized catering menu recommendations.
• Negotiate contracts and close sales to achieve revenue targets.
• Collaborate with operations and culinary teams to ensure seamless event execution.

Skills

Sales

Negotiation

Communication

Networking

Tools

CRM software

MS Office

Job description

About the Role

Our client, a leading and innovative catering company in the heart of the Winelands, Paarl, Western Cape , is seeking a driven and charismatic Catering Sales Executive. This role is responsible for generating new business opportunities and nurturing client relationships for both corporate and private events. You will be at the forefront of promoting our client's exceptional culinary services, understanding client needs, and crafting tailored catering solutions. The ideal candidate will possess a strong sales acumen, excellent negotiation skills, and a passion for the events and hospitality industry. This position offers a rewarding career path with significant earning potential, working within the vibrant and prestigious event landscape of Paarl and surrounding areas. A mix of office-based work and client-facing meetings will be integral to this role.

Key Responsibilities

• Identify and pursue new sales leads through various channels, including networking, cold calling, and industry events in Paarl .


• Develop and maintain strong relationships with corporate clients, event planners, and private individuals.


• Conduct client consultations to understand their event requirements, budget, and vision.


• Create compelling proposals and customized menu recommendations.


• Negotiate contracts and close sales to achieve revenue targets.


• Collaborate with the operations and culinary teams to ensure seamless event execution and client satisfaction.


• Represent the company at industry trade shows and networking events.


• Stay informed about market trends, competitor activities, and pricing strategies in the Western Cape catering market.


• Manage client accounts effectively, ensuring repeat business and upselling opportunities.


• Provide excellent customer service throughout the sales process and beyond.

Requirements

• Minimum of 3 years of experience in sales, preferably within the catering, hospitality, or event management industries.


• Proven track record of meeting and exceeding sales targets.


• Excellent communication, presentation, and negotiation skills.


• Strong networking abilities and a professional demeanor.


• Ability to understand and translate client needs into effective catering solutions.


• Proficiency in CRM software and MS Office Suite.


• A passion for food and the events industry.


• Must have a valid driver's license and own reliable vehicle for client visits in and around Paarl .


• Ability to work flexible hours, including occasional evenings and weekends, as required by client needs and events.


• Resilience and a proactive approach to business development.

Benefits

• Competitive base salary of R per annum, plus commission.


• Significant earning potential through performance-based commissions.


• Hybrid work model offering a balance of office and remote work.


• Opportunity to work with high-profile clients and events in the beautiful Western Cape .


• Professional development and training in sales techniques.


• Travel allowance for business-related travel.


• Contribution to a retirement annuity.