Campaign Data Manager

Boardroom Appointments; Johannesburg; On-site; ZAR 500,000 - 800,000; Full time

Job summary

Boardroom Appointments is seeking a Campaign Data Manager with a strong background in data analysis and campaign analytics. You will streamline reporting, develop segmentation, and partner with CVM, IT, and finance to drive insights and optimize campaigns.

The role emphasizes practical data modeling, performance measurement, and communicating findings to stakeholders to inform marketing strategies across channels in a fast-paced environment.

Qualifications

• Post Grad Diploma in Business Administration or equivalent qualification.
• BSc in Computer Science or related field.
• Strong experience in campaign analytics and reporting.

Responsibilities

• Conduct in-depth post-campaign analytics and assess campaign results.
• Develop and implement statistical models to enhance campaign efficiency in acquisition and retention.
• Collaborate with CVM and IT to target audience and industrialize timely data production.
• Work with finance to provide breakdowns of performance statistics across platforms.
• Support product development with customer analytics, market sizing, and revenue impact assessments.
• Develop, maintain and operationalize customer value, lifetime and profitability segmentation.
• Create and present reports on campaign segmentation, pricing analysis and financial forecasting.

Education

Post Grad Diploma in Business Administration

BSc in Computer Science

Tools

Excel

SAP BW

Power BI

Tableau

R

SSIS

SSAS

SSRS

UML

MS Access

Sybase

Job description

Overview: We are seeking a skilled and experienced Campaign Data Manager to join our team. The ideal candidate should have a strong background as a Data Analyst, specifically focusing on concise reporting and simplifying the reporting process for Campaigns. This role requires a deep understanding of data, the ability to articulate insights derived from various sources, and a proven track record in campaign analytics.

Key Responsibilities: The Campaign Data Manager will be responsible for the following:

• Campaign Analysis:
• Conducting in-depth post-campaign analytics, assessing campaign results, and analyzing changes in customer behavior.
• Developing and implementing statistical models to enhance campaign efficiency, both in acquisition and retention efforts.
• Liaising with cross-functional teams, including Customer Value Management (CVM) and IT, to ensure effective collaboration in targeting the right audience and industrializing timely data production.
• Collaborating with finance teams to provide breakdowns of performance statistics on various platforms.
• Supporting product development through customer analytics, market sizing, and revenue impact assessments.
• Data Segmentation and Reporting:
• Developing, maintaining, and operationalizing customer value, lifetime, and profitability segmentation.
• Creating and presenting reports on campaign segmentation, pricing analysis, and financial forecasting.

Qualifications:

• Post Grad Diploma in Business Administration
• BSc in Computer Science

Technical Skills:

• Excel, SAP BW, Power BI, Tableau, R
• SSIS, SSAS, SSRS, UML, MS Access, Sybase
• Power Business, ETL, Internet Explorer, Chrome, Firefox, Safari