Marketing Analyst

Absolute Pets (Pty) Ltd.; Milnerton; Presencial; ZAR 420.000 - 640.000; Jornada completa

Descripción de la vacante

Absolute Pets (Pty) Ltd. is seeking a Marketing Analyst to join our marketing team. You will track and analyse campaign performance, customer behaviour, and loyalty data, translating insights into actionable recommendations.

The role focuses on campaign analytics, customer segmentation, email metrics, and building dashboards to support strategic decision-making. You will collaborate with designers and copywriters and stay current with marketing trends to optimise our efforts.

Formación

• Bachelor’s degree in Marketing, Statistics, Business Analytics, or related field.
• Minimum 2 years’ experience in a similar role.
• Strong analytical skills with the ability to interpret data.
• Proficiency in Excel.
• Excellent communication and presentation skills.
• Attention to detail and accuracy.
• Solid understanding of marketing principles.

Responsabilidades

• Analyse campaign performance across channels and measure KPIs.
• Analyse customer behaviour and segmentation data.
• Monitor Direct Marketing Mailer performance (email metrics).
• Develop and maintain marketing data dashboards and reports.
• Provide data-driven insights to support campaigns and research.
• Stay updated with industry trends and best practices.

Conocimientos

Analytical thinking

Communication

Presentation

Attention to detail

Marketing knowledge

Educación

Bachelor’s degree in Marketing

Statistics

Business Analytics

Herramientas

Excel

Descripción del empleo

Overview

We are seeking a data expert to join our marketing team as a Marketing Analyst. The successful candidate will be responsible for tracking and analysing campaign performance, customer behaviour, and loyalty programme data; and presenting insights and learnings to inform strategic decision-making and optimize marketing efforts.

Responsibilities:

• Campaign Analysis:
• Analyse the performance of various marketing campaigns across different channels (e.g., email, social media).
• Measure key performance indicators (KPIs) and identify trends to inform future campaigns.
• Manage the targeted campaigns calendar.
• Liaise with various departments (e.g. designers and copywriters) to prepare targeted campaigns.
• Prepare comprehensive reports on campaign effectiveness and ROI.
• Customer Analysis:
• Analyse customer behaviour and segmentation data to identify trends and opportunities.
• Understand customer profiles and identify target audiences for specific marketing initiatives.
• Direct Marketing Mailer Performance:
• Monitor email open rates, click-through rates, and conversion rates.
• Analyse email content and design to identify areas for improvement.
• Provide recommendations for optimising email content and frequency.
• Data Management and Reporting:
• Collect, clean, and organize marketing data from various sources.
• Develop and maintain data dashboards and reports for the marketing team.
• Utilize data visualization tools to communicate insights effectively.
• Support Marketing Team:
• Provide data-driven insights to support marketing campaigns and initiatives.
• Assist in market research and competitive analysis.
• Stay up-to-date with industry trends and best practices.

Qualifications and requirements:

• Experience in a similar role and minimum 2 years’ working experience required.
• Bachelor’s degree in marketing, Statistics, Business Analytics, or a related field.
• Excellent analytical skills with the ability to interpret data and draw meaningful conclusions.
• Proficiency in Excel
• Excellent communication and presentation skills to effectively communicate findings.
• Excellent accuracy and attention to detail with the ability to work independently.
• Good understanding of marketing principles and concepts.