Campaign Analytics & Insights Lead

Boardroom Appointments; Johannesburg; On-site; ZAR 500,000 - 800,000; Full time

Job summary

Boardroom Appointments is seeking a Campaign Data Manager with a strong background in data analysis and campaign analytics. You will streamline reporting, develop segmentation, and partner with CVM, IT, and finance to drive insights and optimize campaigns.

The role emphasizes practical data modeling, performance measurement, and communicating findings to stakeholders to inform marketing strategies across channels in a fast-paced environment.

Qualifications

• Post Grad Diploma in Business Administration or equivalent qualification.
• BSc in Computer Science or related field.
• Strong experience in campaign analytics and reporting.

Responsibilities

• Conduct in-depth post-campaign analytics and assess campaign results.
• Develop and implement statistical models to enhance campaign efficiency in acquisition and retention.
• Collaborate with CVM and IT to target audience and industrialize timely data production.
• Work with finance to provide breakdowns of performance statistics across platforms.
• Support product development with customer analytics, market sizing, and revenue impact assessments.
• Develop, maintain and operationalize customer value, lifetime and profitability segmentation.
• Create and present reports on campaign segmentation, pricing analysis and financial forecasting.

Education

Post Grad Diploma in Business Administration

BSc in Computer Science

Tools

Excel

SAP BW

Power BI

Tableau

R

SSIS

SSAS

SSRS

UML

MS Access

Sybase

Job description

Boardroom Appointments is seeking a Campaign Data Manager with a strong background in data analysis and campaign analytics. You will streamline reporting, develop segmentation, and partner with CVM, IT, and finance to drive insights and optimize campaigns.

The role emphasizes practical data modeling, performance measurement, and communicating findings to stakeholders to inform marketing strategies across channels in a fast-paced environment.