Marketing Analyst

Absolute Pets (Pty) Ltd.; Cape Town; On-site; ZAR 320,000 - 520,000; Full time

Job summary

Absolute Pets (Pty) Ltd. is seeking a Marketing Analyst to join the marketing team. You will track and analyze campaign performance, customer behavior, and loyalty data, and present insights to inform strategic decisions and optimize marketing efforts.

Your duties include analyzing campaigns across channels, segmenting customers, monitoring email performance, and building dashboards to communicate findings clearly. A Bachelor’s degree plus 2+ years of experience is required.

Qualifications

• Strong analytical skills with ability to interpret data and draw insights.
• Experience in marketing analytics or a similar role.

Responsibilities

• Analyze marketing campaigns across channels and report on ROI.
• Segment customers and identify target audiences for initiatives.
• Monitor and improve direct marketing mailer performance (open/click/conversion).
• Develop dashboards and reports; visualize data for the team.
• Provide data-driven insights to support campaigns and market research.

Skills

Excel proficiency

Data analysis

Presentation skills

Communication

Independent work

Education

Bachelor’s degree in marketing, statistics, business analytics, or related field

Tools

Excel

Job description

Overview

We are seeking a data expert to join our marketing team as a Marketing Analyst. The successful candidate will be responsible for tracking and analysing campaign performance, customer behaviour, and loyalty programme data; and presenting insights and learnings to inform strategic decision-making and optimize marketing efforts.

Responsibilities:

• Campaign Analysis:
• Analyse the performance of various marketing campaigns across different channels (e.g., email, social media).
• Measure key performance indicators (KPIs) and identify trends to inform future campaigns.
• Manage the targeted campaigns calendar.
• Liaise with various departments (e.g. designers and copywriters) to prepare targeted campaigns.
• Prepare comprehensive reports on campaign effectiveness and ROI.
• Customer Analysis:
• Analyse customer behaviour and segmentation data to identify trends and opportunities.
• Understand customer profiles and identify target audiences for specific marketing initiatives.
• Direct Marketing Mailer Performance:
• Monitor email open rates, click-through rates, and conversion rates.
• Analyse email content and design to identify areas for improvement.
• Provide recommendations for optimising email content and frequency.
• Data Management and Reporting:
• Collect, clean, and organize marketing data from various sources.
• Develop and maintain data dashboards and reports for the marketing team.
• Utilize data visualization tools to communicate insights effectively.
• Support Marketing Team:
• Provide data-driven insights to support marketing campaigns and initiatives.
• Assist in market research and competitive analysis.
• Stay up-to-date with industry trends and best practices.

Qualifications and requirements:

• Experience in a similar role and minimum 2 years’ working experience required.
• Bachelor’s degree in marketing, Statistics, Business Analytics, or a related field.
• Excellent analytical skills with the ability to interpret data and draw meaningful conclusions.
• Proficiency in Excel
• Excellent communication and presentation skills to effectively communicate findings.
• Excellent accuracy and attention to detail with the ability to work independently.
• Good understanding of marketing principles and concepts.