Remote Marketing Data Analyst — Growth & Insights

Placements24; Sandton; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Career development

Access to analytics tools

Collaborative culture

Data-driven decisions

Job summary

Placements24 is seeking a Marketing Data Analyst to drive data-informed marketing strategies and optimize campaigns across digital channels. The role focuses on collecting, analyzing, and interpreting large datasets to identify trends and provide actionable insights for improving customer acquisition, retention, and marketing ROI.

You will develop dashboards, analyze KPIs, and collaborate with marketing teams to translate complex data into clear recommendations.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience in marketing analytics or a similar data-focused role.
• Proficiency in data analysis tools such as SQL, Python, or R.
• Experience with data visualization tools like Tableau, Power BI, or Looker.
• Strong understanding of digital marketing channels and metrics (SEO, SEM, Social Media, Email Marketing).
• Familiarity with web analytics platforms (e.g., Google Analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data.

Responsibilities

• Collect, clean, and analyze marketing data from various sources (web analytics, CRM, advertising platforms).
• Develop and maintain dashboards and reports to track key marketing KPIs (traffic, conversion rates, CPA, ROAS).
• Identify trends, patterns, and insights within marketing data to inform strategy and decision-making.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Segment customer bases and analyze campaign effectiveness for different target audiences.
• Provide actionable recommendations to the marketing team for improving campaign strategies and budget allocation.
• Collaborate with marketing stakeholders to understand their data needs and provide analytical support.
• Perform market research and competitive analysis using data insights.
• Stay abreast of the latest trends and technologies in marketing analytics and data science.
• Present findings and insights clearly and effectively to both technical and non-technical audiences.

Skills

Analytical thinking

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing/Statistics/Economics/CS

Tools

SQL

Python

R

Tableau

Power BI

Looker

Job description

Placements24 is seeking a Marketing Data Analyst to drive data-informed marketing strategies and optimize campaigns across digital channels. The role focuses on collecting, analyzing, and interpreting large datasets to identify trends and provide actionable insights for improving customer acquisition, retention, and marketing ROI.

You will develop dashboards, analyze KPIs, and collaborate with marketing teams to translate complex data into clear recommendations.