Senior Campaign Analytics & Engagement Lead

Collinson Group; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Collinson Group is seeking an experienced Campaign Analyst to own measurement, reporting and optimisation of customer communications across products such as Priority Pass. You will work across Salesforce Marketing Cloud, Airship and related technologies to drive actionable insights and better engagement.

The role connects Marketing with Data Analytics to link campaign performance with engagement and value management, supporting lifecycle-driven strategies and continuous improvement.

Qualifications

• Experience in campaign analytics across multi-channel campaigns.
• Ability to translate data into actionable insights for stakeholders.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud and Airship.
• Proficient in building dashboards and reports to support decision-making.
• Strong SQL data manipulation and querying skills.
• Experience presenting findings to senior stakeholders.

Responsibilities

• Own measurement, reporting, analysis and optimisation of customer communications and campaigns across channels.
• Analyze campaign performance across email, SMS, push, in-app messaging and paid media.
• Develop and maintain reporting frameworks, dashboards, and insight packs.
• Monitor KPIs and deliver post-campaign evaluations.
• Translate interactions into engagement signals for segmentation and personalisation.
• Lead campaign testing and experimentation including A/B testing.
• Act as SME for campaign analytics and translate data into insights for stakeholders.
• Collaborate with Marketing and Data Analytics to align objectives and reporting.

Skills

Campaign analytics

Multi-channel marketing

SQL querying

Dashboard reporting

Stakeholder communication

A/B testing

Personalisation

Data storytelling

Tools

Power BI

Tableau

Salesforce Marketing Cloud

Airship

Salesforce Advertising Studio

Job description

Collinson Group is seeking an experienced Campaign Analyst to own measurement, reporting and optimisation of customer communications across products such as Priority Pass. You will work across Salesforce Marketing Cloud, Airship and related technologies to drive actionable insights and better engagement.

The role connects Marketing with Data Analytics to link campaign performance with engagement and value management, supporting lifecycle-driven strategies and continuous improvement.