Business Generator (Lead Generation Specialist)

Daisy Business Solutions; Pretoria; On-site; ZAR 240,000 - 420,000; Full time

Job summary

Daisy Business Solutions in Pretoria seeks a Business Generator to start conversations with prospective B2B clients, qualify leads, and create a robust sales pipeline. You will be the first voice heard, booking appointments and demos for the sales team.

This role is fast-paced, target-driven, with uncapped commission and a chance to represent a leading ICT and business solutions company across Telco, Connectivity, Office Automation, Security and Managed IT. Apply now to join a growing team.

Qualifications

• Proven experience in cold calling, telemarketing or lead generation (1+ years preferred).
• Track record of meeting or exceeding activity and sales targets.
• B2B sales experience is advantageous.
• Excellent verbal communication and active listening.

Responsibilities

• Run high-volume outbound cold-calling campaigns to prospective B2B clients.
• Identify and engage decision-makers, qualify leads and build a strong pipeline.
• Book appointments and demos, handing them off to the sales team.
• Maintain accurate CRM records of calls, conversations and outcomes.
• Follow up with leads to sustain momentum and pipeline cadence.
• Collaborate with sales and marketing to sharpen outreach messaging.

Skills

Cold calling

Lead generation

Verbal communication

Resilience

Self-motivated

Time management

Afrikaans speaking

B2B sales

Education

Matric

Sales/Marketing/Business qualification

Tools

CRM systems

Sales tools

Job description

About the Role

Every big deal starts with a conversation, and as a Business Generator at Daisy you start them. You will be the first voice our prospective B2B clients hear: picking up the phone, reaching the real decision-makers, and turning cold contacts into qualified appointments for our sales team. It is fast-paced, target-driven work, and the rewards match the effort, with uncapped commission. This is not just a calling role. You will represent one of South Africa’s leading ICT and business solutions companies, with a portfolio spanning Telco, Connectivity, Office Automation, Security and Managed IT. We are growing our business development team in Pretoria and hiring multiple go-getters who are competitive, resilient and ready to start now.

What You’ll Do

• Run high-volume outbound cold-calling campaigns to prospective B2B clients across our target markets.
• Identify and engage decision-makers, qualify leads, and build a strong pipeline of interested prospects.
• Book appointments and product demos, and hand them off seamlessly to the sales team.
• Keep accurate, up-to-date records of every call, conversation and outcome in the CRM.
• Follow up consistently with leads to keep momentum and cadence in the pipeline.
• Work with sales and marketing to sharpen outreach messaging and strategy.

What You’ll Bring

• Proven experience in cold calling, telemarketing or lead generation, 1+ years preferred.
• A track record of meeting or exceeding activity and sales targets.
• Experience in a B2B sales environment is highly advantageous.
• Exceptional verbal communication and active listening skills.
• Confident and persuasive, with the ability to handle objections professionally.
• Resilient and persistent, bouncing back quickly from rejection.
• Self-motivated, with a genuine competitive drive.
• Strong organisational and time management abilities.
• Comfortable working with CRM systems and sales tools.
• Afrikaans speaking.

Qualifications

Matric (essential). A sales, marketing or business qualificatio