Business Generator

Dananda Talent; South Africa; On-site; ZAR 120,000 - 180,000; Full time

Job summary

Dananda Talent in Potchefstroom is seeking a driven Business Generator to be the first voice prospective clients hear, dialing in, opening doors and turning conversations into qualified opportunities for our sales team.

This high-energy, high-reward role offers product training, coaching, and a clear path into full-sales roles for top performers who perform.

Qualifications

• Grade 12 / Matric is essential.
• Experience in cold calling, telemarketing or lead generation.
• Proven ability to meet or exceed activity and sales targets.
• Exposure to B2B sales environment is advantageous.

Responsibilities

• Conduct high-volume outbound cold calls to prospective B2B clients.
• Identify decision-makers, qualify leads, and build a pipeline of prospects.
• Schedule and hand off appointments and product demos to the sales team.
• Maintain up-to-date CRM records of outreach, conversations and outcomes.
• Follow up consistently with leads to maintain momentum and cadence.
• Collaborate with sales and marketing to sharpen outreach messaging and strategy.

Skills

Cold calling

Lead generation

B2B sales

Telemarketing

CRM usage

Sales targets

Education

Matric / Grade 12

Job description

The Company is growing its business development team in Potchefstroom, and we're looking for a driven, competitive Business Generator to help us build it. You'll be the first voice a prospective client hears from us — dialling in, opening doors, and turning conversations into qualified opportunities for our sales team.
This is a high-energy, high-reward role for someone who is hungry to earn, quick to bounce back from rejection, and genuinely competitive. You bring the drive and the voice; we provide the product training, coaching, and a clear path into full sales roles for those who perform.

Responsibilities

• Conduct high-volume outbound cold calls to prospective B2B clients across target markets.
• Identify and engage decision‑makers, qualify leads, and build a pipeline of interested prospects.
• Schedule and hand off appointments and product demos to the sales team seamlessly.
• Maintain accurate, up‑to‑date records of all outreach, conversations and outcomes in the CRM.
• Follow up consistently with leads to maintain momentum and cadence.
• Collaborate with sales and marketing to sharpen outreach messaging and strategy.

Requirements

• Grade 12 / Matric (essential).
• Sales, marketing or business qualification is advantageous.
• Proven experience in cold calling, telemarketing or lead generation (1+ years preferred).
• Track record of meeting or exceeding activity and sales targets.
• B2B sales environment experience is advantageous.