CRM Campaigns & Email Marketing Specialist

OneDayOnly Offers (Pty) Ltd.; Cape Town; On-site; ZAR 300,000 - 420,000; Full time

Job summary

OneDayOnly Offers (Pty) Ltd. in Cape Town seeks a CRM/email marketing specialist to drive customer engagement and retention. You will assist in executing CRM strategies, manage email campaigns, coordinate content with Creative and Brand teams, and run tests to optimise deliverability and performance across devices.

The role focuses on data-driven insights, segmentation, and personalisation with cross-functional collaboration to deliver impactful campaigns and measurable results.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field; or equivalent professional experience.
• 1 - 3 years of experience in a CRM or email marketing role, preferably in the e-commerce or online marketing space.
• Proficient in CRM platforms such as Sailthru, Klaviyo, Salesforce, Emarsys or similar.
• Excellent written and verbal communication skills.
• Problem-solving and decision-making abilities with creative and innovative thinking.
• Ability to synthesize and analyse data to develop key insights and recommendations for future plans.
• Familiarity with web analytics tools and quantitative skills.
• Proficient in Microsoft Office/Google Suite; experience with Jira, Asana, Tableau, Litmus and Sailthru is a plus.
• Analytical skills with exposure to multivariate testing techniques.
• Attention to detail and ability to manage complex projects under tight deadlines.
• Experience with mobile email optimisation and responsive email template builds is a plus.
• Collaborative mindset with experience working with developers, creatives, and copywriters.
• Ability to prioritise and manage multiple projects simultaneously.

Responsibilities

• Assist in CRM strategy execution: Support the CRM Manager in executing CRM strategies aligned with marketing goals to drive retention and revenue growth.
• Campaign management: Coordinate execution of email marketing initiatives including creation, monitoring, reviewing and testing.
• Content coordination: Work with Creative and Brand teams to create on-brand content for CRM campaigns and manage briefs in Asana.
• Testing and QA: Prepare variations for A/B testing and run QA to ensure deliverability and visuals across devices and clients.
• Data and analytics: Measure impact of CRM initiatives, track key metrics with Digital and Analytics teams, and support segmentation and personalization.
• Cross-functional collaboration: Build relationships with stakeholders to align customer outcomes with CRM and customer experience vision.

Skills

Analytical thinking

Creative mindset

Attention to detail

Project management

Communication skills

Data analysis

Collaboration

Multivariate testing

Education

Bachelor's degree in Marketing or related field

Equivalent professional experience

Tools

Sailthru

Klaviyo

Salesforce

Emarsys

Asana

Jira

Tableau

Litmus

Job description

OneDayOnly Offers (Pty) Ltd. in Cape Town seeks a CRM/email marketing specialist to drive customer engagement and retention. You will assist in executing CRM strategies, manage email campaigns, coordinate content with Creative and Brand teams, and run tests to optimise deliverability and performance across devices.

The role focuses on data-driven insights, segmentation, and personalisation with cross-functional collaboration to deliver impactful campaigns and measurable results.