Brand Strategist

Placements24; Soweto; On-site; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary

Diverse client range

Soweto-based collaborative environment

Professional development

Exposure to innovative marketing

Generous paid time off

Career advancement

Networking opportunities

Creative culture

Job summary

Placements24 in Soweto is seeking a Brand Strategist to develop and implement brand strategies that differentiate clients and drive engagement. You will conduct in-depth market and consumer research, translate insights into brand frameworks, and collaborate with creative teams to deliver impactful campaigns.

The ideal candidate brings proven brand strategy experience, strong analytical skills, and a portfolio of successful work. A degree in Marketing, Business, or Communications is preferred.

Qualifications

• Proven experience as a Brand Strategist or similar role.
• Successful track record in developing and implementing brand strategies.
• Strong analytical/research skills and ability to synthesize insights.
• Solid understanding of branding principles and consumer psychology.
• Experience with market research methodologies and data analysis.
• Excellent communication, presentation, and storytelling.
• Collaborative work style with diverse stakeholders.
• Strong project management and organizational abilities.
• Portfolio of brand strategy work is highly desirable.
• Bachelor’s or Master’s degree in Marketing, Business, or Communications.

Responsibilities

• Develop comprehensive brand strategies, including positioning, value propositions, and messaging.
• Conduct market research, consumer analysis and competitive landscape assessments.
• Translate insights into actionable brand plans and creative briefs.
• Collaborate with creative teams, clients and stakeholders for alignment.
• Create brand guidelines and ensure consistent application across touchpoints.
• Measure effectiveness of brand strategies and report KPIs.
• Identify trends in branding, marketing and consumer behavior.
• Facilitate workshops with clients and internal teams.
• Advise on brand architecture, naming, and visual identity.
• Contribute to proposals and new business pitches.
• Ensure branding integrates with broader marketing objectives.
• Stay updated with industry best practices in brand management.

Skills

Brand strategy experience

Brand research

Market analysis

Brand storytelling

Communication skills

Collaboration

Project management

Portfolio evidence

Education

Bachelor’s or Master’s in Marketing/Business/Communications

Job description

About the Role

Our client, a progressive marketing consultancy with a strong presence in Soweto, Gauteng, is seeking a creative and analytical Brand Strategist. This role is instrumental in developing and implementing compelling brand strategies that drive market differentiation, customer engagement, and business growth for our diverse clientele. You will be responsible for conducting in-depth market and consumer research, identifying key insights, and translating them into actionable brand frameworks and communication plans. We are looking for an individual with a deep understanding of branding principles, market trends, and consumer behavior, who can articulate compelling brand narratives. This is an exceptional opportunity to shape the identity of businesses and make a significant impact within the Soweto business community.

Key Responsibilities

• Develop comprehensive brand strategies, including brand positioning, value propositions, and messaging frameworks.
• Conduct market research, consumer analysis, and competitive landscape assessments to identify strategic opportunities.
• Translate research findings and insights into actionable brand plans and creative briefs.
• Collaborate with creative teams, clients, and stakeholders to ensure strategic alignment and effective execution of brand initiatives.
• Develop brand guidelines and ensure consistent application across all touchpoints.
• Measure and analyze the effectiveness of brand strategies, reporting on key performance indicators.
• Identify emerging trends in branding, marketing, and consumer behavior.
• Facilitate workshops and brainstorming sessions with clients and internal teams.
• Advise clients on brand architecture, naming, and visual identity development.
• Contribute to new business pitches and proposal development.
• Ensure brand strategies are integrated with broader marketing and business objectives.
• Stay current with industry best practices and thought leadership in brand management.

Requirements

• Proven experience as a Brand Strategist, Brand Consultant, Marketing Strategist, or similar role.
• Demonstrable success in developing and implementing effective brand strategies.
• Strong analytical and research skills, with the ability to synthesize complex information.
• Excellent understanding of branding principles, marketing frameworks, and consumer psychology.
• Proficiency in market research methodologies and data analysis.
• Exceptional communication, presentation, and storytelling skills.
• Ability to work collaboratively with creative teams and diverse stakeholders.
• Strong project management and organizational skills.
• A portfolio showcasing successful brand strategy work is highly desirable.
• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• Familiarity with digital marketing and brand activation is a plus.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a diverse range of clients and industries.
• Collaborative and stimulating work environment in Soweto.
• Professional development and continuous learning opportunities.
• Exposure to innovative marketing strategies and creative processes.
• Generous paid time off.
• Contribution to impactful brand building initiatives.
• Career advancement opportunities within a reputable consultancy.
• Networking opportunities within the marketing and business sectors.
• A culture that values creativity, strategic thinking, and client success.