Brand Marketing Specialist

Placements24; Centurion; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid and retirement benefits

Performance-based bonuses

Professional development opportunities

Inclusive work culture

Flexible working arrangements

Employee discounts

Wellness programs

Job summary

Placements24 in Centurion, Gauteng, seeks a creative and strategic Brand Marketing Specialist to develop and execute brand strategies that boost visibility, engagement, and sales. You will shape the brand narrative, manage campaigns across channels, and ensure consistency.

The ideal candidate has a degree in Marketing or related field, 3–5 years in brand marketing, strong digital skills, and excellent communication.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Develop and implement comprehensive brand marketing plans and campaigns.
• Manage the brand's online and offline presence, ensuring consistent messaging across all channels.
• Collaborate with internal teams (sales, product development) and external agencies to execute marketing initiatives.
• Plan and execute advertising campaigns, including digital, social media, and traditional media.
• Monitor brand performance and market trends, providing insights and recommendations for improvement.
• Develop compelling marketing collateral and promotional materials.
• Manage social media content calendar and engagement strategies to foster community growth.
• Coordinate trade shows, events, and sponsorships.
• Track campaign performance and report on key metrics to assess ROI and impact.

Skills

Brand marketing

Campaign planning

Digital marketing

Communication

Project management

Team collaboration

Market research

Education

Bachelor's degree in Marketing/Communications/Business

Job description

About the Role

Our client, a reputable consumer goods company, is looking for a creative and strategic Brand Marketing Specialist to join their vibrant team in Centurion, Gauteng . This role is responsible for developing and executing innovative brand strategies that enhance brand visibility, drive consumer engagement, and support sales objectives. You will play a key role in shaping the brand's narrative, managing marketing campaigns across various touchpoints, and ensuring brand consistency. The ideal candidate is passionate about building strong brands, possesses excellent communication skills, and has a knack for understanding consumer behaviour. This is an excellent opportunity to contribute to a well-established brand and grow within a supportive corporate environment in Centurion, Gauteng .

Key Responsibilities

• Develop and implement comprehensive brand marketing plans and campaigns.
• Manage the brand's online and offline presence, ensuring consistent messaging across all channels.
• Collaborate with internal teams (sales, product development) and external agencies to execute marketing initiatives.
• Plan and execute advertising campaigns, including digital, social media, and traditional media.
• Monitor brand performance and market trends, providing insights and recommendations for improvement.
• Develop compelling marketing collateral and promotional materials.
• Manage social media content calendar and engagement strategies to foster community growth.
• Coordinate trade shows, events, and sponsorships.
• Track campaign performance and report on key metrics to assess ROI and impact.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in brand management or brand marketing.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, including social media, content marketing, and email marketing.
• Excellent project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Strong written and verbal communication skills.
• Ability to work effectively in a team environment and collaborate across departments.
• Experience with market research and data analysis is a plus.
• Must reside in or be willing to commute to Centurion, Gauteng .

Benefits

• Our client offers a competitive salary package, comprehensive medical aid and retirement benefits, and performance-based bonuses.
• Employees are provided with ample opportunities for professional development, including workshops, training sessions, and access to industry publications.
• The company fosters a positive and inclusive work culture that values collaboration and innovation.
• You will work from a modern office space conveniently located in Centurion, Gauteng , with flexible working arrangements available.
• Additional perks include employee discounts on company products and participation in various company-sponsored social events and wellness programs.