Senior Brand Manager - Digital Strategy

Placements24; Sandton; Híbrido; ZAR 900 000 - 1 400 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Competitive salary

Professional development

Resumo da oferta

Placements24 in Sandton, Gauteng, seeks a strategic Senior Brand Manager to lead digital brand initiatives from our hybrid office. You will shape brand narratives, drive campaigns, and elevate brand equity across channels while collaborating with marketing, sales and product teams.

The role requires 5+ years in brand management, strong digital marketing knowledge, and excellent communication. A hybrid work setup and growth opportunities are offered in Gauteng.

Qualificações

• Minimum of 5 years of experience in brand management or related field.
• Strong understanding of digital marketing channels (social, SEO/SEM, content, email).
• Excellent communication, presentation and interpersonal skills.
• Proven ability to lead cross-functional teams and manage multiple projects.

Responsabilidades

• Develop and implement overarching brand strategies with emphasis on digital channels.
• Define and manage brand positioning, messaging, and visual identity across touchpoints.
• Oversee creation of marketing collateral and digital content for brand consistency.
• Conduct market research to identify opportunities for brand growth.
• Collaborate with digital marketing teams to plan and execute integrated campaigns.
• Monitor brand performance metrics and provide actionable reports.

Conhecimentos

Brand strategy

Digital marketing

Communication

Cross-functional leadership

Analytics

Formação académica

Bachelor's degree in Marketing or related field

Descrição da oferta de emprego

About the Role

Our client is seeking a strategic and creative Senior Brand Manager to lead their digital brand initiatives from their Sandton, Gauteng office. This hybrid role offers the chance to shape compelling brand narratives and drive impactful campaigns in a dynamic market. You will be responsible for developing and executing comprehensive brand strategies, focusing on enhancing brand equity, driving customer engagement, and achieving marketing objectives through digital channels. The ideal candidate possesses a deep understanding of brand management principles, digital marketing trends, and consumer behavior. You will collaborate closely with marketing, sales, and product development teams to ensure consistent brand messaging and a seamless customer experience. This is an excellent opportunity for a results-driven individual to make a significant contribution to our client's brand growth and market presence in Gauteng.

Key Responsibilities

• Develop and implement overarching brand strategies, with a strong emphasis on digital channels.
• Define and manage brand positioning, messaging, and visual identity across all touchpoints.
• Oversee the creation of marketing collateral and digital content to ensure brand consistency and effectiveness.
• Conduct market research and analyze consumer insights to identify opportunities for brand growth.
• Collaborate with digital marketing teams to plan and execute integrated campaigns.
• Monitor brand performance metrics and provide regular reports with actionable recommendations.
• Manage relationships with external agencies and vendors as needed.
• Stay informed about industry trends, competitor activities, and best practices in brand management.

Requirements

• Minimum of 5 years of experience in brand management, marketing, or a related field, with a significant focus on digital strategy.
• Proven track record of developing and successfully executing brand strategies.
• Strong understanding of digital marketing channels, including social media, SEO/SEM, content marketing, and email marketing.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Creative and strategic thinker with strong analytical skills.
• Experience working in a hybrid environment, balancing office-based and remote responsibilities.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Hybrid work model offering flexibility.
• Competitive annual salary of R .
• Opportunity to lead and shape brand strategy for a prominent company.
• Collaborative and innovative work environment in Sandton.
• Professional development and growth opportunities.
• Contribution to key brand initiatives.
• Standard employee benefits package.