Brand Communications Strategist

Placements24; East London; Sur place; ZAR 900 000 - 1 500 000; Plein temps

Avantages offerts par ce poste

Executive compensation

Health benefits

Retirement plan

Leave & vacation

Résumé du poste

Placements24 in East London, Eastern Cape, seeks a Brand Communications Strategist to lead brand narratives across PR, digital content, and stakeholder engagement. This senior role requires a strategic thinker who can drive brand equity and resonance with target audiences.

You will develop comprehensive strategies, manage media relations, build content plans for websites and social platforms, supervise budgets, and advise senior management on positioning.

Qualifications

• Master's degree required or equivalent in Marketing, Communications, PR or related field.
• 8+ years of progressive experience in brand communications, PR, or strategic marketing.
• Strong storytelling and written/verbal communication skills.
• Proven media relations, crisis management and stakeholder engagement experience.
• Experience with digital marketing, content strategy and social platforms.

Responsabilités

• Develop and implement comprehensive brand communication strategies aligned with business objectives.
• Oversee all brand messaging across media, digital, and events.
• Lead public relations activities including media relations, press releases, and crisis communications.
• Develop engaging digital content strategies for websites, social media, and online platforms.
• Build relationships with media contacts, influencers and stakeholders.
• Monitor brand reputation and sentiment; implement improvements.
• Collaborate with marketing, product, and sales to ensure brand consistency.
• Analyse campaign performance and provide actionable insights.

Connaissances

Brand storytelling

Media relations

Crisis management

Stakeholder engagement

Budget management

Leadership

Data analysis

Digital marketing

Formation

Master's degree in Marketing, Communications, Public Relations

Outils

Social media tools

Description du poste

About the Role

Our client, a leading force in the Media & PR industry, is seeking a visionary Brand Communications Strategist to lead their communication initiatives in **East London, Eastern Cape**. This senior role demands a strategic thinker with a proven ability to develop and implement compelling brand narratives that resonate with target audiences and enhance brand equity. The Strategist will be responsible for overseeing all aspects of brand communication, including public relations, digital content, and stakeholder engagement. We are looking for an experienced professional with exceptional creative and analytical skills, capable of driving brand perception and achieving marketing objectives in the vibrant **East London** market.

Key Responsibilities

• Develop and execute comprehensive brand communication strategies aligned with business objectives.
• Oversee the creation and dissemination of all brand messaging across various channels, including media, digital, and events.
• Manage public relations activities, including media relations, press releases, and crisis communications.
• Lead the development of engaging digital content strategies for websites, social media, and other online platforms.
• Build and nurture strong relationships with key media contacts, influencers, and stakeholders.
• Monitor brand reputation and public perception, implementing strategies to enhance positive sentiment.
• Collaborate closely with marketing, product development, and sales teams to ensure brand consistency.
• Analyse communication campaign performance and provide actionable insights for optimisation.
• Stay informed about industry trends, competitor activities, and emerging communication technologies.
• Advise senior management on brand positioning and communication best practices.
• Manage communication budgets and resources effectively.
• Develop crisis communication plans and act as a key point of contact during sensitive situations.

Requirements

• Master's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 8 years of progressive experience in brand communications, public relations, or strategic marketing.
• Demonstrated success in developing and implementing impactful brand communication strategies.
• Exceptional written and verbal communication skills, with strong storytelling abilities.
• Proven experience in media relations, corporate communications, and crisis management.
• Strong understanding of digital marketing, content strategy, and social media management.
• Excellent leadership, project management, and stakeholder engagement skills.
• Analytical mindset with the ability to interpret data and derive strategic insights.
• Experience managing communication budgets and working with cross-functional teams.
• Must reside in or be willing to relocate to **East London, Eastern Cape**.

Benefits

• Executive-level compensation and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Generous retirement fund and savings plans.
• Significant annual leave and paid time off.
• Opportunities for advanced professional development and international conferences.
• Strategic impact within a reputable organisation in **East London**.
• Relocation assistance package available.
• Access to cutting-edge communication tools and resources.
• A collaborative and innovative work culture.
• Company car or car allowance.