Brand Communications Specialist

Placements24; Durban; Hybrid; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive health and wellness

Training and development opportunities

Generous annual leave and holidays

Employee discounts

Job summary

Placements24 is seeking a Brand Communications Specialist to develop and execute integrated brand messages across digital and traditional channels. You will craft compelling content, manage social media, and coordinate PR efforts to strengthen our brand presence in Durban and beyond.

The role requires 2–4 years in brand communications, strong storytelling, and collaboration with marketing, sales, and product teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in brand communications, marketing, or public relations.
• Experience managing social media platforms and creating engaging digital content.
• Excellent written and verbal communication with strong storytelling.
• Proficiency in content creation tools and social media management platforms.
• Familiarity with marketing analytics and reporting.

Responsibilities

• Develop and implement integrated brand communication strategies across channels.
• Create engaging content for social media, websites, and marketing collateral.
• Manage social media profiles with active community engagement.
• Plan and execute public relations activities, including press releases.
• Collaborate with marketing, sales, and product teams to ensure consistent messaging.
• Monitor industry trends and consumer insights to inform strategies.
• Measure and report campaign effectiveness and provide optimization insights.
• Support development of marketing materials and internal communications.
• Ensure brand communications adhere to guidelines and maintain quality.

Skills

Storytelling

Social media management

Content creation

Collaboration

Analytical thinking

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Job description

About the Role

Our client, a leading player in the consumer goods sector, is looking for a motivated and creative Brand Communications Specialist to join their marketing department. This role is vital for developing and executing integrated communication strategies that build and maintain a strong brand identity and enhance customer engagement. You will be responsible for crafting compelling brand messaging, managing social media presence, and coordinating public relations activities to ensure consistent brand representation across all touchpoints. The ideal candidate possesses a blend of creative flair, strategic thinking, and excellent communication skills. This is an excellent opportunity to make a significant impact on brand perception and growth within a supportive and dynamic environment in Durban , KwaZulu-Natal, ZA. You will work collaboratively with marketing, sales, and product development teams to translate brand vision into actionable communication plans. Your ability to understand market trends and consumer behavior will be key to developing resonant campaigns. This position offers a platform to grow your career and contribute to the success of well-recognized brands.

Key Responsibilities

• Develop and implement integrated brand communication strategies across various channels, including digital, social media, print, and events.
• Create engaging and on-brand content for social media platforms, websites, and marketing collateral.
• Manage the company's social media profiles, ensuring active community engagement and monitoring brand sentiment.
• Assist in the planning and execution of public relations activities, including press releases and media outreach.
• Collaborate with internal teams (marketing, sales, product) to ensure consistent brand messaging and positioning.
• Monitor industry trends, competitor activities, and consumer insights to inform communication strategies.
• Measure and report on the effectiveness of communication campaigns, providing insights for optimization.
• Support the development of marketing materials, presentations, and internal communications.
• Ensure all brand communications adhere to brand guidelines and maintain a high standard of quality.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in brand communications, marketing, or public relations.
• Demonstrated experience in managing social media platforms and creating engaging digital content.
• Excellent written and verbal communication skills, with a strong command of storytelling.
• Proficiency in content creation tools and social media management platforms.
• Basic understanding of PR principles and media relations.
• Creative thinking and problem-solving abilities.
• Strong organizational skills and attention to detail.
• Ability to work effectively in a team environment and manage multiple projects.
• Familiarity with marketing analytics and reporting is a plus.

Benefits

• Competitive salary based on experience and qualifications.
• Comprehensive health and wellness benefits package.
• Opportunities for career advancement within a growing company.
• A dynamic and creative work culture.
• Generous annual leave and paid holidays.
• Employee discounts on company products.
• Hybrid work model offering flexibility.
• Training and development opportunities to enhance skills.