Brand Marketing Manager - E-commerce Specialist

Placements24; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical aid

Retirement annuity

Professional development

Office in Cape Town

Job summary

Placements24 in Cape Town seeks an experienced Brand Marketing Manager to shape and amplify its online retail presence. The role leads integrated campaigns, budget management, and cross-functional collaboration to drive growth, loyalty, and measurable ROI.

You will oversee the brand’s visual identity and messaging, leveraging digital channels, content, PR, email, and paid advertising to strengthen market position.

Qualifications

• Master's degree in Marketing, Business Administration, or related field.
• 8+ years of progressive experience in brand marketing, with e-commerce focus.
• Proven success with brand campaigns that drive measurable results.
• Expertise in digital marketing channels for e-commerce: SEO, SEM, social, content, email.

Responsibilities

• Develop and implement brand marketing strategies to elevate awareness and market positioning in e-commerce.
• Oversee integrated campaigns across digital and traditional channels (social, content, PR, email, paid ads).
• Manage brand visual identity and messaging across touchpoints.
• Conduct market research, competitor analysis, and consumer insights to inform strategy.
• Collaborate with sales, product, and creative teams to align initiatives with business goals.
• Track and report campaign performance using key metrics to drive ROI.
• Manage marketing budget to optimize resources in Cape Town.
• Develop relationships with media partners and influencers to amplify reach.

Skills

Brand strategy

Digital marketing

Campaign management

Budget management

Analytics

Leadership

Stakeholder management

Education

Master's degree in Marketing

Tools

Google Analytics

SEO tools

Email automation tools

Job description

About the Role

Our client, a leading e-commerce enterprise renowned for its innovative online retail solutions, is seeking a dynamic and experienced Brand Marketing Manager to be based in the vibrant city of Cape Town, Western Cape . This critical role will be responsible for shaping and amplifying our client's brand presence within the competitive e-commerce landscape. You will lead the development and execution of integrated marketing campaigns designed to enhance brand equity, drive customer acquisition, and foster loyalty. The successful candidate will possess a strategic mindset, exceptional creative flair, and a deep understanding of digital marketing channels pertinent to online retail. This is an unparalleled opportunity to significantly influence brand strategy and growth in the bustling Cape Town market.

Key Responsibilities

• Develop and implement comprehensive brand marketing strategies to elevate brand awareness and market positioning in the e-commerce sector.
• Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels, including social media, content, PR, email, and paid advertising.
• Manage the brand's visual identity and messaging, ensuring consistency across all touchpoints.
• Conduct thorough market research, competitor analysis, and consumer insights gathering to inform brand strategy and campaign development.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure alignment of brand initiatives with business objectives.
• Track, measure, and report on the performance of brand marketing campaigns, using key metrics to drive optimization and demonstrate ROI.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact in Cape Town .
• Develop and nurture relationships with key media partners and influencers to amplify brand reach.

Requirements

• Master's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 8 years of progressive experience in brand marketing, with a significant focus on the e-commerce industry.
• Demonstrated success in developing and launching successful brand campaigns that drive measurable business results.
• Expertise in digital marketing channels relevant to e-commerce, including SEO, SEM, social media marketing, content marketing, and email automation.
• Strong understanding of brand management principles, market research methodologies, and consumer behavior analysis.
• Excellent leadership, communication, and presentation skills, with the ability to influence stakeholders at all levels.
• Proficiency in marketing analytics tools and platforms.
• Strategic thinking and exceptional problem-solving capabilities.
• Experience working within the dynamic Cape Town business environment is a plus.

Benefits

Our client provides a highly competitive remuneration package, including a performance-based bonus structure and a comprehensive employee benefits program. This includes excellent medical aid coverage, a retirement annuity, and significant opportunities for professional development and career advancement within the organization. The role is office-based in Cape Town , fostering a collaborative team environment. We are committed to employee well-being and offer a dynamic workplace culture.