Brand Marketing Manager - WhatJobs Direct

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical aid

Retirement savings fund

Performance-based bonuses

Professional development

Job summary

Placements24 is seeking a dynamic Brand Marketing Manager to lead brand strategy and growth from Bloemfontein. You will shape brand perception, drive consumer engagement, and hit ambitious market share goals, collaborating across sales, product development, and creative teams.

The role requires a strong grasp of consumer insights, campaign execution, and performance analysis, with hybrid on-site collaboration and remote analysis for ongoing projects.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management or product marketing, preferably within the FMCG sector.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of consumer behavior, market analysis, and brand positioning.
• Experience with digital marketing, social media, and traditional advertising channels.

Responsibilities

• Develop and implement comprehensive brand marketing strategies aligned with company objectives.
• Conduct market research and analyze consumer insights to identify opportunities and trends.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, events).
• Manage the brand's budget, ensuring effective allocation of resources and ROI.
• Collaborate with internal teams (sales, product development, creative) and external agencies.
• Monitor brand performance, market share, and competitor activities.
• Ensure consistent brand messaging and visual identity across all platforms.
• Develop compelling brand narratives and communication plans.
• Analyze campaign effectiveness and provide data-driven recommendations for optimization.
• Lead and mentor junior marketing staff and manage agency relationships.

Skills

Brand management

Marketing strategy

Digital marketing

Budget management

Team leadership

Market research

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

About the Role

Our client, a leading FMCG company operating nationally, is seeking a dynamic and strategic Brand Marketing Manager to oversee the brand's presence and growth from their offices in Bloemfontein, Free State . This role is pivotal in shaping brand perception, driving consumer engagement, and achieving ambitious market share objectives. The ideal candidate will possess a strong understanding of consumer insights, brand strategy development, campaign execution, and performance analysis. You will be responsible for crafting compelling brand narratives, leading integrated marketing campaigns, and ensuring consistent brand messaging across all touchpoints. This hybrid position allows for essential on-site collaboration and strategic planning sessions, complemented by the flexibility of remote work for analysis and ongoing project management, ensuring optimal brand stewardship.

Key Responsibilities

• Develop and implement comprehensive brand marketing strategies aligned with company objectives.
• Conduct market research and analyze consumer insights to identify opportunities and trends.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, events).
• Manage the brand's budget, ensuring effective allocation of resources and ROI.
• Collaborate with internal teams (sales, product development, creative) and external agencies.
• Monitor brand performance, market share, and competitor activities.
• Ensure consistent brand messaging and visual identity across all platforms.
• Develop compelling brand narratives and communication plans.
• Analyze campaign effectiveness and provide data-driven recommendations for optimization.
• Lead and mentor junior marketing staff and manage agency relationships.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management or product marketing, preferably within the FMCG sector.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of consumer behavior, market analysis, and brand positioning.
• Experience with digital marketing, social media, and traditional advertising channels.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and budget management capabilities.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a hybrid environment, demonstrating adaptability and strong organizational skills.

Benefits

Our client offers a competitive salary, performance-based bonuses, and potential for career advancement. Employees receive comprehensive medical aid and a retirement savings fund. Opportunities for professional development, including brand strategy workshops and leadership training, are available. You will work in a dynamic environment in Bloemfontein, Free State , with the flexibility of a hybrid work arrangement. Be part of a passionate team driving the success of a beloved brand. We value innovation, collaboration, and work-life balance, offering generous annual leave. Join a company committed to building strong brands and fostering employee growth.