Brand Manager: Rewards

The Good Human (Pty)Ltd; Johannesburg; On-site; ZAR 725,000 - 837,000; Full time

Benefits offered by this job

Vibrant team environment

Growth opportunities

Brand presence in a growing industry

Job summary

The Good Human (Pty)Ltd in Johannesburg is seeking an experienced Brand Manager to drive rewards and member engagement initiatives within the gambling industry. You will shape marketing strategies, manage campaigns, and collaborate with cross-functional teams to boost brand presence.

With 3–5 years in brand management and strong abilities in market research, social media, and stakeholder management, you will analyze engagement metrics and maintain brand guidelines while contributing to growth

Qualifications

• Matric and a Bachelor's degree in marketing, business administration, or related field.
• 3-5 years’ experience as a brand manager in traditional and social media.
• Strong skills in marketing strategy, brand management, and market research.

Responsibilities

• Develop and execute comprehensive marketing and member engagement plans.
• Conduct market research to understand member behaviour and industry trends.
• Collaborate with internal teams to align marketing objectives with business goals.
• Design and implement promotional strategies across channels.
• Monitor, analyse engagement metrics, and report insights to management.
• Maintain brand guidelines and ensure brand consistency.
• Build and nurture stakeholder relationships.
• Manage product launches, marketing campaigns, events, and activations.

Skills

Marketing strategy

Brand management

Market research

Social media marketing

Stakeholder management

Analytical mindset

Creative flair

Education

Matric (NQF 4)

Bachelor's degree in marketing or related field

Job description

Join a dynamic organization within the gambling industry that is committed to innovation and impactful engagement. Our client, a leading player in the sector, is seeking an experienced Brand Manager to drive their rewards and member engagement initiatives while contributing to the company's growth and market presence.

Duties:

• Develop and execute comprehensive marketing and member engagement plans
• Conduct market research to understand member behaviour and industry trends
• Collaborate with internal teams to align marketing objectives with business goals
• Design and implement promotional strategies across various channels
• Monitor, analyse engagement metrics, and report insights to management
• Maintain brand guidelines and ensure brand consistency
• Build and nurture stakeholder relationships
• Manage product launches, marketing campaigns, events, and activations

Requirements:

• Matric (NQF 4) and a Bachelor’s degree in marketing, business administration, or a related field
• 3-5 years’ experience as a brand manager, particularly in traditional and social media
• Strong skills in marketing strategy, brand management, and market research
• Proficiency in social media marketing and stakeholder management
• Analytical mindset paired with creative flair

Familiarity with the following is advantageous:

• Gambling industry insights
• Advanced digital marketing tools

What We'll Give You:

• Salary: R65,000 - R75,000 per month (Cost to Company)
• A vibrant team environment focused on innovation and growth
• Opportunity to shape brand presence within a growing industry