Marketing Manager

The Good Human (Pty)Ltd; Johannesburg; In loco; ZAR 558.000 - 670.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Growth opportunities

Supportive team culture

Descrizione del lavoro

The Good Human (Pty)Ltd in Johannesburg is seeking a strategic marketing leader to drive digital engagement and brand presence across gambling verticals. You will shape multi-channel campaigns, oversee budgets, and mentor a high-performing team to deliver measurable growth.

Ideal candidates have 3–6 years in senior marketing roles within fast-paced environments, strong analytics, leadership, and stakeholder engagement skills to build loyalty and optimize ROI.

Competenze

• 3 to 6 years of senior marketing experience in fast-paced environments such as gambling or similar.
• Proven ability in strategic planning, digital marketing, campaigns, and analytics.
• Strong leadership and team management capabilities.
• Excellent budget management and resource optimization.
• Exceptional communication and stakeholder engagement skills.

Mansioni

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Design and oversee multi-channel campaigns for acquisition, retention, reactivation and lifetime value.
• Use data analytics to optimize campaigns, improve ROI and segment customers.
• Lead customer acquisition via PPC, SEO/SEM, social media, influencers, affiliates and programmatic ads.
• Build and manage loyalty programs to foster engagement and loyalty.
• Develop personalized marketing strategies for diverse customer groups.
• Oversee brand management and ensure consistent messaging across channels.
• Manage relationships with media, agencies, affiliates and third-party vendors.
• Lead, mentor and expand a high-performing marketing team.
• Manage marketing budgets, monitor spend and report KPIs to leadership.
• Ensure all activities comply with legal and regulatory standards.
• Stay ahead of industry trends and competitors.

Conoscenze

Strategic planning

Digital marketing

Campaign management

Analytics

Leadership

Budget management

Stakeholder management

Communication

Descrizione del lavoro

Join a leading organization within the gambling industry, dedicated to enhancing customer experiences across sports betting, horse racing, lotteries, and casino offerings. This is a strategic leadership role perfect for experienced marketing professionals eager to shape the future of digital engagement and brand presence.

Duties:

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Design and oversee multi-channel marketing campaigns aimed at customer acquisition, retention, reactivation, and increased lifetime value.
• Utilize data analytics to optimize campaigns, improve ROI, and refine customer segmentation.
• Lead customer acquisition initiatives via PPC, SEO/SEM, social media, influencer collaborations, affiliates, and programmatic advertising.
• Build and manage loyalty programs to foster high customer engagement and loyalty.
• Develop personalized marketing strategies to target diverse customer groups.
• Oversee brand management and ensure consistent brand messaging across all channels.
• Manage relationships with media, advertising agencies, affiliates, and third-party vendors.
• Lead, mentor, and expand a high-performing marketing team fostering innovation and collaboration.
• Manage marketing budgets, monitor spend, and report on key performance metrics to executive leadership.
• Ensure all marketing activities comply with legal and regulatory standards.
• Stay ahead of industry trends, market developments, and competitor activities.

Requirements:

• 3 to 6 years of senior marketing experience within the gambling or similar fast-paced industry.
• Proven expertise in strategic planning, digital marketing, campaign management, and analytics.
• Strong leadership and team management skills.
• Excellent budget management capabilities.
• Exceptional communication and stakeholder engagement skills.

Familiarity with the following is advantageous:

• Customer journey development and management
• Brand development and positioning
• Affiliate marketing strategies

What We'll Give You:

• A competitive salary ranging from R50,000 to R60,000 per month (Cost to Company)
• The opportunity to lead innovative marketing initiatives in a dynamic environment
• A supportive team culture committed to growth and excellence