Brand Manager - Hybrid

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical & dental insurance

Annual leave

Career advancement

Hybrid flexibility

Job summary

Placements24 in Cape Town is seeking an experienced Brand Manager to lead brand strategy and execution. This hybrid role blends in-office collaboration with remote flexibility to drive cohesive brand messaging and awareness across target audiences.

You will develop brand narratives, manage campaigns, and collaborate with product and sales to ensure alignment with strategic objectives. A creative thinker with strong market insight is essential for success.

Qualifications

• Bachelor's degree in Marketing/Communications/Business.
• 4+ years of experience as Brand Manager or in a similar role.
• Strong understanding of brand management, market research, and consumer insights.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Develop and implement overarching brand strategies to enhance market position and consumer perception.
• Create compelling brand narratives and ensure consistent voice across channels.
• Manage integrated marketing campaigns and coordinate with agencies.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Monitor brand performance metrics and report on KPIs.
• Oversee development of marketing collateral, advertising materials, and digital content.
• Collaborate with product development and sales to ensure brand alignment.
• Manage the brand budget and allocation of resources.
• Champion the brand internally and foster a strong brand culture.

Skills

Brand strategy

Campaign management

Market research

Digital marketing

Social media

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Social media platforms

Job description

About the Role

Our client is seeking a talented and experienced Brand Manager to lead brand strategy and execution in the vibrant city of Cape Town . This hybrid role offers a dynamic blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while maintaining a healthy work-life balance. You will be responsible for developing and nurturing our client's brand, ensuring consistent messaging, and driving brand awareness and loyalty among target audiences. This position requires a creative thinker with a strong understanding of market dynamics and consumer behavior, who can translate strategic vision into impactful brand initiatives.

Key Responsibilities

• Develop and implement overarching brand strategies to enhance market position and consumer perception.
• Create compelling brand narratives and ensure consistent brand voice across all communication channels.
• Manage and execute integrated marketing campaigns, coordinating with internal teams and external agencies.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Monitor brand performance metrics and provide regular reports on key KPIs.
• Oversee the development of marketing collateral, advertising materials, and digital content.
• Collaborate with product development and sales teams to ensure brand alignment.
• Manage the brand budget and ensure efficient allocation of resources.
• Champion the brand internally, fostering a strong brand culture within the organization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (4+ years) as a Brand Manager or in a similar marketing role.
• Demonstrated success in developing and launching successful brand campaigns.
• Strong understanding of brand management principles, market research, and consumer insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in project management and cross-functional team collaboration.
• Experience with digital marketing channels and social media platforms is essential.
• Ability to work effectively in a hybrid work environment, balancing remote and office-based tasks.
• Creative and strategic thinking capabilities.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive medical and dental insurance.
• Generous annual leave allowance.
• Opportunities for career advancement and professional training.
• Hybrid work model for enhanced flexibility.
• Be part of a growing and innovative company in Cape Town . Stimulating work environment with a focus on collaboration.