Brand Manager - FMCG

Placements24; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Professional development

Annual leave

Wellness programs

Job summary

Placements24 in Sandton, Gauteng, seeks a talented Brand Manager to shape the identity and growth of key brands within our FMCG portfolio. You will lead brand strategy, consumer insights, and cross-functional teams to launch new products and optimize budgets.

Join a respected organization offering development opportunities and a collaborative, high-performance culture. The role requires strong analytical thinking, stakeholder management, and proficiency with marketing tools.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 5+ years in brand management or marketing within FMCG.
• Proven track record in building and managing brands, driving market share.
• Strong analytical and strategic thinking abilities.
• Excellent communication and interpersonal skills.
• Experience with new product launches is a plus.
• Based in Sandton or willing to relocate to Gauteng.

Responsibilities

• Develop and execute comprehensive brand plans, including marketing strategies and promotions.
• Manage annual brand budgets, track ROI and allocate resources efficiently.
• Conduct market research and analyze consumer data to identify trends.
• Collaborate with sales, product development, and agencies for execution.
• Oversee new product development and launch processes.
• Monitor brand performance, report metrics, and provide recommendations.
• Ensure consistent messaging and positioning across channels.
• Maintain strong relationships with internal and external stakeholders.
• Lead cross-functional teams to achieve brand KPIs.
• Stay updated on FMCG marketing trends and best practices.

Skills

Brand strategy

Marketing analytics

Market research

Budget management

Cross-functional leadership

Communication

Presentation skills

Digital marketing

Education

Bachelor's degree in Marketing or related field

Tools

Marketing platforms

Job description

About the Role

Our client, a highly respected leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and ambitious Brand Manager to join their esteemed marketing team in Sandton, Gauteng . This role is instrumental in shaping the identity, perception, and growth of key brands within our portfolio. The ideal candidate will possess a strong understanding of brand strategy, consumer insights, and the dynamics of the South African FMCG market. You will be responsible for developing and implementing marketing plans, managing brand budgets, leading cross-functional initiatives, and ensuring the successful launch of new products. This is an exceptional opportunity to contribute to the success of iconic brands and advance your career within a reputable organization known for innovation and excellence in Gauteng .

Key Responsibilities

• Develop and execute comprehensive brand plans, including marketing strategies, advertising, and promotional activities.


• Manage the annual marketing budget for assigned brands, ensuring efficient allocation of resources and tracking ROI.


• Conduct market research and analyze consumer data to identify trends, insights, and opportunities for brand growth.


• Collaborate with sales, product development, and agency partners to ensure seamless execution of brand strategies.


• Oversee new product development and launch processes, from concept to market.


• Monitor brand performance metrics and competitor activities, providing regular reports and recommendations.


• Ensure consistent brand messaging and positioning across all marketing channels.


• Foster strong relationships with internal stakeholders and external suppliers/agencies.


• Lead cross-functional teams to achieve brand objectives and key performance indicators (KPIs).


• Stay updated on the latest marketing trends and best practices within the FMCG industry.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 5 years of experience in brand management or marketing, preferably within the FMCG industry.


• Demonstrated success in building and managing brands, driving market share and consumer engagement.


• Strong analytical and strategic thinking capabilities.


• Excellent communication, presentation, and interpersonal skills.


• Proficiency in marketing research tools and digital marketing platforms.


• Ability to manage budgets and work effectively with external agencies.


• Experience in new product launches is a plus.


• Must reside in or be willing to relocate to the Sandton, Gauteng area.

Benefits

• Our client offers a competitive salary package, supplemented by performance-based bonuses.


• Comprehensive medical aid and retirement fund benefits are provided for employee well-being.


• Excellent opportunities for professional development, training, and career progression within a leading FMCG organization are available.


• The company boasts a vibrant, collaborative, and supportive work culture that encourages creativity and achievement.


• Additional benefits include generous annual leave and access to employee wellness programs, promoting a healthy work-life balance in Gauteng.