Brand Manager - FMCG

Placements24; Kempton Park; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health and wellness programs

Professional development opportunities

Job summary

Placements24 is seeking an innovative Brand Manager to lead brand strategies for FMCG products in the Tembisa/Kempton Park area. You will translate consumer insights into actionable plans, manage campaigns, and collaborate with sales and product teams to drive brand equity.

Ideal candidates have a Bachelor's degree in Marketing or Business Administration and at least four years of brand management experience. A hybrid work setup and performance-based incentives are offered.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 4+ years of brand management experience in FMCG preferred.
• Strong analytical and communication skills.

Responsibilities

• Develop and implement comprehensive brand plans for the Tembisa market.
• Conduct market research to identify trends and opportunities.
• Manage advertising, promotions, and digital campaigns.
• Collaborate with sales for product launches and brand support.
• Monitor performance and report on key metrics.
• Work with product teams on new product ideas and extensions.

Skills

Brand management

Market research

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

About the Role

Our client is looking for an innovative and strategic Brand Manager to lead the development and execution of brand strategies within the FMCG sector in Tembisa, Gauteng . This pivotal role involves understanding market dynamics, consumer insights, and competitive landscapes to build and enhance brand equity. You will collaborate with cross-functional teams, including sales, marketing, and product development, to ensure consistent brand messaging and effective go-to-market strategies. The successful candidate will be passionate about building strong brands and possess a keen eye for detail and a creative mindset. This position offers the chance to make a significant impact on brand performance and shape the future of our client's products.

Key Responsibilities

• Develop and implement comprehensive brand plans, including marketing objectives, strategies, and tactics for the Tembisa market.
• Conduct market research and consumer analysis to identify key trends, opportunities, and challenges.
• Manage the brand's advertising, promotional, and digital marketing campaigns.
• Collaborate with sales teams to ensure effective product launches and ongoing brand support.
• Monitor brand performance, analyze sales data, and provide regular reports on key metrics.
• Work closely with product development teams to identify opportunities for new product innovation and line extensions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in brand management, preferably within the FMCG industry .
• Proven ability to develop and execute successful brand strategies.
• Strong analytical skills and experience with market research methodologies.
• Excellent project management and communication skills.
• Demonstrated experience in managing marketing budgets and agency relationships.

Benefits

• Competitive salary package and performance-based incentives.
• Opportunity to work with well-known and reputable FMCG brands.
• Health and wellness programs.
• Professional development and training opportunities.
• Hybrid work model offering flexibility.