Brand Manager - FMCG Innovations

Placements24; Kempton Park; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Health insurance

Profit sharing

Career growth

Wellness programs

Training programs

Industry events

Team culture

Job summary

Placements24 in Gauteng is seeking a Brand Manager to lead strategic branding initiatives from our Tembisa hub. You will shape brand identity, develop campaigns, and ensure consistent messaging across platforms.

The role requires deep consumer insights, strong analytics, and collaboration with sales, product development, and agencies to drive growth in the FMCG sector.

Qualifications

• Minimum 4 years of experience in brand management, marketing, or FMCG.
• Proven success in developing and implementing impactful brand strategies and campaigns.
• Strong understanding of consumer behavior, market trends, and competitive analysis.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in digital marketing tools and platforms (SEO, SEM, social media, content marketing).
• Experience in managing budgets and working with external agencies.
• Bachelor's degree in Marketing, Business, or related discipline.
• Exceptional communication and presentation skills; comfortable presenting to senior leadership.
• Ability to thrive in a fast-paced, dynamic work environment in Tembisa.
• Passion for the FMCG sector and a keen eye for consumer trends.

Responsibilities

• Develop and execute brand strategies and marketing plans to drive awareness and market share in Tembisa.
• Conduct market research and consumer insights analysis to identify opportunities for growth.
• Manage advertising and promotional activities aligned with brand objectives.
• Collaborate with sales, R&D, and agencies to ensure seamless execution of marketing initiatives.
• Oversee marketing collateral, digital content, and social media campaigns.
• Monitor brand performance metrics and provide actionable recommendations.
• Manage the brand budget and optimize resource allocation.
• Stay updated on industry trends and competitor activities.
• Champion the brand internally and align stakeholders with the vision.
• Lead new product development initiatives from concept to launch.

Skills

Brand management

Market research

Digital marketing

Budget management

Communication

Education

Bachelor's degree in Marketing or Business

Tools

SEO

SEM

Social media

Content marketing

Job description

About the Role

Our client, a pioneering force in the Fast-Moving Consumer Goods (FMCG) industry, is actively seeking a creative and strategic Brand Manager to spearhead innovative brand initiatives from their operational hub in **Tembisa, Gauteng**. This role is perfect for a visionary individual passionate about consumer insights and product development. You will be responsible for shaping the brand's identity, developing impactful marketing campaigns, and ensuring consistent brand messaging across all platforms. The ideal candidate will have a strong understanding of brand strategy, market dynamics, and digital marketing trends within the FMCG sector. You will work closely with cross-functional teams, including sales, product development, and advertising agencies, to bring brand visions to life. This is an exciting opportunity to make a significant impact on brand growth and consumer engagement in the vibrant **Tembisa** market and beyond. Our client is committed to fostering an environment where innovation thrives and employees are empowered to drive change. The **Gauteng** region offers a rich tapestry of consumer behaviour to leverage for strategic brand planning. Join us and help shape the future of our brands.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to drive brand awareness and market share in **Tembisa**.


• Conduct in-depth market research and consumer insight analysis to identify opportunities for brand growth and product innovation.


• Manage the brand's advertising and promotional activities, ensuring alignment with overall brand objectives.


• Collaborate with internal teams (sales, R&D, operations) and external agencies to ensure seamless execution of marketing initiatives.


• Oversee the development of marketing collateral, digital content, and social media campaigns.


• Monitor and analyze brand performance metrics, providing regular reports and actionable recommendations.


• Manage the brand's budget effectively, ensuring optimal allocation of resources.


• Stay abreast of industry trends, competitor activities, and emerging technologies to maintain a competitive edge.


• Champion the brand internally, ensuring all stakeholders understand and are aligned with the brand vision.


• Lead new product development initiatives from a brand perspective, from concept to launch.

Requirements

• A minimum of 4 years of experience in brand management, marketing, or a related field within the FMCG industry.


• Proven success in developing and implementing impactful brand strategies and marketing campaigns.


• Strong understanding of consumer behavior, market trends, and competitive analysis.


• Excellent analytical, strategic thinking, and problem-solving skills.


• Proficiency in digital marketing tools and platforms (SEO, SEM, social media, content marketing).


• Experience in managing budgets and working with external agencies.


• A Bachelor's degree in Marketing, Business, or a related discipline.


• Exceptional communication and presentation skills, comfortable presenting to senior leadership.


• Ability to thrive in a fast-paced, dynamic work environment in **Tembisa**.


• Passion for the FMCG sector and a keen eye for consumer trends.

Benefits

• An attractive annual salary of R, reflecting your expertise.


• Performance-related incentives and potential for profit sharing.


• Comprehensive health insurance coverage and retirement planning support.


• Significant opportunities for professional growth and leadership development.


• A creative and collaborative workplace culture.


• Exposure to diverse brand portfolios within the FMCG sector.


• Access to industry conferences and training programs.


• Employee wellness programs and benefits.


• Be part of a forward-thinking company making waves in **Gauteng**.