Marketing Manager - Brand Development

Placements24; Kempton Park; On-site; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Professional development

Team culture

Team events

Bonuses

Growth opportunities

Job summary

Placements24 in Gauteng seeks a driven Marketing Manager to spearhead brand development across services in Tembisa. You will lead brand strategy, messaging, and cross-functional alignment with product, sales, and customer service teams.

You will translate market insights into compelling brand narratives, manage campaigns across digital and print channels, and drive brand equity in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Brand Management, Communications, or a related discipline.
• Minimum of 4 years of experience in brand management or marketing.
• Proven success in developing and executing brand strategies that have driven market growth.
• Strong understanding of brand positioning, storytelling, and visual identity development.
• Excellent project management and organizational skills.
• Proficiency in market research methodologies and consumer insights analysis.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, team-oriented environment.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market position and customer loyalty.
• Oversee the creation of all marketing materials, ensuring brand consistency in tone, messaging, and visual identity.
• Conduct market research and consumer insights analysis to identify brand opportunities and potential threats.
• Manage brand campaigns across various channels, including digital, print, and events.
• Collaborate with the creative team to develop engaging brand content and visual assets.
• Monitor brand performance and key metrics, providing regular reports and actionable recommendations.
• Ensure compliance with brand guidelines across all internal and external communications.
• Manage relationships with advertising agencies and other marketing partners.
• Stay updated on industry trends and best practices in brand management and marketing.

Skills

Brand management

Marketing

Market research

Brand positioning

Storytelling

Project management

Communication

Education

Bachelor's degree in Marketing/Brand Management/Communications

Job description

About the Role

Our client is looking for a driven and creative Marketing Manager to spearhead brand development initiatives for their expanding portfolio of services in Tembisa, Gauteng. This role is crucial for enhancing brand recognition, building strong brand equity, and ensuring consistent brand messaging across all platforms. You will be instrumental in defining and executing strategies that resonate with our target markets and differentiate us from competitors. This is an office-based position offering a dynamic and collaborative environment where your ideas will be valued and have a direct impact. You will work closely with product development, sales, and customer service teams to align brand strategies with business goals. The ideal candidate will possess a passion for branding, a keen eye for detail, and a proven ability to translate market insights into compelling brand narratives. Join us and play a key role in shaping the future of our client's brands.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance market position and customer loyalty.
• Oversee the creation of all marketing materials, ensuring brand consistency in tone, messaging, and visual identity.
• Conduct market research and consumer insights analysis to identify brand opportunities and potential threats.
• Manage brand campaigns across various channels, including digital, print, and events.
• Collaborate with the creative team to develop engaging brand content and visual assets.
• Monitor brand performance and key metrics, providing regular reports and actionable recommendations.
• Ensure compliance with brand guidelines across all internal and external communications.
• Manage relationships with advertising agencies and other marketing partners.
• Stay updated on industry trends and best practices in brand management and marketing.

Requirements

• Bachelor's degree in Marketing, Brand Management, Communications, or a related discipline.
• A minimum of 4 years of experience in brand management or marketing, with a focus on brand development.
• Proven success in developing and executing brand strategies that have driven market growth.
• Strong understanding of brand positioning, storytelling, and visual identity development.
• Excellent project management and organizational skills.
• Proficiency in market research methodologies and consumer insights analysis.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Experience with marketing analytics tools is an advantage.

Benefits

• Competitive annual salary reflecting your expertise and experience.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and training.
• A vibrant and supportive workplace culture in Tembisa, Gauteng.
• Regular team-building activities and company events.
• Chance to work with a growing company and make a significant impact on its brand presence.
• Performance-based bonuses.