Brand Manager

Flash; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Job summary

Flash, part of Pepkor, is seeking a Brand Manager in South Africa to drive growth through brand campaigns across owned and partner channels. You’ll co-own growth strategy, develop annual marketing plans, and collaborate with internal teams and external partners to execute campaigns across digital, social and events.

You’ll lead briefs, measure impact with KPIs, and help identify opportunities through market research and stakeholder collaboration.

Responsibilities

• Co-own the brand growth strategy for specific products/services.
• Contribute to annual marketing strategies and plans based on business strategy.
• Contribute to the development of relevant brand and product campaign strategies across relevant channels.
• Works strategically with both internal stakeholders and external partners to develop and execute marketing plans.
• Develop & launch product and brand campaigns, in line with the product & brand strategies.
• Work with external partners and internal stakeholders to co-create marketing content across all touchpoints.
• Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process.
• Evaluate creative work against the brand strategy and brief.
• Determine unique selling propositions with effective brand messaging.
• Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels.
• Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance across channels.
• Assists with for media decisions and implementation.
• Enhance product/brand awareness on digital, social and events platforms.
• Assists with budget management and the delivery of KPIs and agreed targets.
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer behaviour better.
• Uncover and share market and competitor intel & research to be proactive & market-responsive.
• Work with internal stakeholders (marketing operations, marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product/channel partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.

Job description

Flash is a well-established brand and part of Pepkor, with a global strategy and a clear purpose: making people’s lives easier.

We use frontier technology to create opportunities and build products and services that make a real difference in people’s everyday lives.

Our three values are the heartbeat of our business:

• We are all in
• We have each other’s backs
• We are brave

They shape how we work, how we show up for one another and the kind of culture we’re building. A place where people can do meaningful work, feel supported to do their best and have the freedom to make an impact.

If you’re excited by meaningful problems, smart people and building brands and products that improve everyday lives, we’d love to meet you.

Why this role matters

As our Brand Manager, you’ll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels.

What you’ll own

Brand strategy and planning

• Co-own the brand growth strategy for specific products/services.
• Contribute to the development of annual marketing strategies and plans based on business strategy.
• Contribute to the development of relevant brand and product campaign strategies across relevant channels.
• Works strategically with both internal stakeholders and external partners to develop and execute marketing plans.

Campaign design, management and execution

• Supports particular product/channel growth.
• Develop & launch product and brand campaigns, in line with the product & brand strategies.
• Work with external partners and internal stakeholders to co-create marketing content across all touchpoints.
• Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process.
• Evaluate creative work against the brand strategy and brief.
• Determine unique selling propositions with effective brand messaging.
• Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels.
• Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance across channels.
• Assists with for media decisions and implementation.
• Enhance product/brand awareness on digital, social and events platforms.
• Assists with budget management and the delivery of KPIs and agreed targets.

Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer behaviour better.
• Uncover and share market and competitor intel & research to be proactive & market-responsive.

Stakeholder Management

• Work with internal stakeholders (marketing operations, marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product/channel partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.