Brand Manager

Flash Group; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Catered lunch four days a week

Open coffee bar and snacks

Employee Assistance Programme

Corporate Social Investment events

Free on-site parking

LinkedIn Learning access

Social events throughout the year

Group risk benefits

Flash Club — extra leave days

Job summary

Flash Group is seeking a Brand Manager to drive growth for Flash products through targeted marketing campaigns across owned and partner channels. The role centers on co-owning brand strategy, developing campaigns and collaborating with internal teams and external partners to execute impactful marketing across digital, print and events.

The ideal candidate will have a minimum of 3 years in brand management, a strong portfolio, and hands‑on experience writing briefs and guiding creative work.

Qualifications

• Minimum of 3+ years brand management/advertising/marketing experience.
• Portfolio of work on one or more products/brands.
• Experience briefing & guiding creative teams & campaigns.

Responsibilities

• Co‑own the brand growth strategy for specific products/services.
• Develop & launch product and brand campaigns across relevant channels.
• Work with internal stakeholders and external partners to co-create marketing content across touchpoints.
• Write strategic, structured briefs with clear objectives and KPIs.
• Evaluate creative work against the brand strategy and brief.
• Monitor, analyse and report on key marketing metrics and campaign performance.

Education

Bachelor’s degree or higher

Tools

Google Analytics

eMarketing software

AI tools

Job description

Flash

2026/09/22 Western Cape

Job Reference Number: FH-784

Department: Marketing

Industry: Fintech

Job Type: Permanent

Positions Available: 1

Salary: Market Related

Job Description

As our Brand Manager, you’ll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels.

What the Herd is about

Flash is a well-established brand and part of Pepkor, with a global strategy and a clear purpose: making people’s lives easier.

We use frontier technology to create opportunities and build products and services that make a real difference in people’s everyday lives.

• We are all in
• We have each other's backs
• We are brave

They shape how we work, how we show up for one another and the kind of culture we’re building. A place where people can do meaningful work, feel supported to do their best and have the freedom to make an impact.

If you’re excited by meaningful problems, smart people and building brands and products that improve everyday lives, we’d love to meet you.

Why this role matters

As our Brand Manager, you’ll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels.

What You’ll Own

Brand strategy and planning

• Co‑own the brand growth strategy for specific products/services.
• Contribute to the development of annual marketing strategies and plans based on business strategy.
• Contribute to the development of relevant brand and product campaign strategies across relevant channels.
• Works strategically with both internal stakeholders and external partners to develop and execute marketing plans.

Campaign design, management and execution

• Supports particular product/channel growth.
• Develop & launch product and brand campaigns, in line with the product & brand strategies.
• Work with external partners and internal stakeholders to co-create marketing content across all touchpoints.
• Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process.
• Evaluate creative work against the brand strategy and brief.
• Determine unique selling propositions with effective brand messaging.
• Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels.
• Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance across channels.
• Assists with for media decisions and implementation.
• Enhance product/brand awareness on digital, social and events platforms.
• Assists with budget management and the delivery of KPIs and agreed targets.

Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer behaviour better.
• Uncover and share market and competitor intel & research to be proactive & market-responsive.

Stakeholder Management

• Work with internal stakeholders (marketing operations, marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product/channel partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.

Job Requirements

Experience We’re Looking For

• Relevant bachelor or post-graduate degree/diploma with good results or proven experience in a brand or marketing management role
• Minimum of 3+ years brand management/relevant advertising/marketing experience
• Portfolio of work on one or more products/brands.
• Experience working with – briefing & guiding - creative teams & creative campaign development

Bonus points if you have…

• Experience working in a fintech company
• Cross-industry experience
• Experience working with main market consumer audiences
• Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
• Experience using eMarketing software and Google Analytics
• Experience integrating AI tools into workflow

You’ll thrive in the Herd if you have…

• Creative strategic thinker - able to address and solve problems both logically and creatively
• Confident communicator – can effectively communicate with and present to internal & external stakeholders
• Analytical thinker – intent on analysing a situation to identify challenges & present relevant solutionsAdaptable – able to change in a dynamic environment that isn’t always predictable; able to work both independently and as a part of a team with a common goal
• Flexible – willing to be flexible in their job role and work across disciplines to get things done
• Approachable - communicates respectfully and maturely to rally support and cooperative behaviour,
• Open and fuelled by curiosity – open to new ideas, viewpoints and ways of working; different people, circumstances, cultures
• Works collaboratively – strong belief in the power of collective thinking and input to drive approach and outcomes
• Gets hands dirty - Likes to take initiative, identify opportunities and solve problems, from start to finish

Perks that make your life easier

• Catered lunch four days a week for office-based team members.
• An open coffee bar and snacks.
• Employee Assistance Programme.
• Corporate Social Investment events and opportunities to give back.
• Free on-site parking.
• Access to LinkedIn Learning.
• Social events throughout the year.
• Group risk benefits.
• Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.

Ready to join the Herd?

If this sounds like the kind of challenge you’ve been looking for, we’d love to hear from you.