Brand Manager

JSE; Sandton; Vor Ort; ZAR 900.000 - 1.200.000; Vollzeit

Zusammenfassung

JSE Limited invites a seasoned Brand Manager to lead the development, governance and execution of the JSE Brand Strategy. This role collaborates with Marketing, Digital, agencies, business units and stakeholders to evolve messaging across campaigns, platforms, products and touchpoints in support of business objectives.

The role requires overseeing brand architecture, identity and governance, measuring brand consideration and engagement, and ensuring consistency in all external communications and

Qualifikationen

• In-depth brand management knowledge and ability to implement strategy.
• Strong communication and writing skills for stakeholder alignment.
• Experience leading brand governance, budget and performance reporting.

Aufgaben

• Drive the JSE Brand Strategy across the organisation and market.
• Manage brand architecture, identity, guidelines and tools.
• Lead and govern brand campaigns across channels and touchpoints.
• Monitor brand performance and ensure alignment with commercial objectives.

Kenntnisse

Brand management

Brand strategy

Brand identity

Campaign execution

Ausbildung

Degree in Marketing/Brand management

Postgraduate qualification in Marketing/Brand Management

5 years Brand Management leadership

Jobbeschreibung

Job category: Banking, Finance, Insurance. Stockbroking

Contract: Permanent

Remuneration: Market Related

EE position: Yes

About our company

WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.

Introduction

Accountable for the management, implementation and ongoing execution of the JSE Brand Strategy, translating the strategic direction set by the Head of Brand and Marketing into sustained, always-on brand activity across the organisation and market. The role works closely with Marketing, Digital, agencies, business units and strategic stakeholders to translate our organisational strategy into a compelling external narrative, evolving messaging as strategic proof points emerge and ensuring consistent brand expression across campaigns, platforms, products and stakeholder touchpoints in support of the JSE’s business and commercial objectives.Responsible for the management, development and governance of the JSE brand, including brand architecture, identity, guidelines, performance and tools, ensuring visual and narrative consistency across all channels, including digital and AI-generated content. As Brand Custodian, the role measures brand consideration, preference and engagement and links these indicators to commercial outcomes, while managing key brand assets including the JSE Magazine, Brand Shop, branded collateral and graphic design delivery, and supporting the broader MCA division in maintaining alignment to the JSE’s overall brand vision and essence.

Implement a comprehensive brand strategy that supports the company's objectives of creating brand experience, driving growth and commerciality, and increasing brand engagement

Lead the evolution of the brand's DNA, including the brand's values, personality, and positioning, and ensure consistent application across all brand touchpoints

Oversee the brand architecture, managing the portfolio of brands, sub-brands, and product lines to optimise brand equity and synergies

Analyse consumer and competitor insights and market trends to inform brand strategy and guide the development of impactful brand collateral and campaigns

Ensure effective brand governance, establishing and enforcing brand guidelines to maintain the integrity of the brand across all internal and external communications

Provide input into departmental budget by providing indication of costs for specific brand activities through forecasting and communication with Brand Manager timeously against brand Forecast timelines to deliver campaigns and projects to the department standards in support of the JSE organisation objectives.

Manage Traffic for the Graphic designers to ensure that work is of great quality in line with brand standards.

Stakeholder Relationship Management

Work closely with the Head of Brand and Marketing to align the brand strategy with the overall Brand and Marketing and MCA objectives

Build strong partnerships with cross-functional teams, including Marketing Business Partners, Digital, and Events and Communications, to ensure seamless brand integration and delivery

Effectively communicate the brand vision and strategy to key stakeholders, including senior leadership, to gain buy-in and support

Manage relationships with external agencies, vendors, and partners to ensure the consistent delivery of high-quality brand assets and campaigns of the JSE

Brand Governance, Process, Systems and Performance Management

Manage own delivery against agreed deliverables and set timelines, identify obstacles to delivery and take appropriate action where required to ensure deadlines are met timeously.

Implement and administer approved brand guidelines, naming conventions, approval workflows, asset libraries, templates and governance tools.

Manage practical brand governance processes, service standards, briefing requirements and reporting rhythms that improve delivery efficiency.

Monitor brand application and campaign performance through audits, dashboards and post-implementation reviews.

Identify delivery risks, bottlenecks and non-compliance, implement corrective actions within mandate, and elevate material issues to the Head: Brand and Marketing.

Continuously review and refine brand management processes to enhance efficiency and responsiveness to changing market conditions

Financial, Resource and Team Management

Manage the allocated brand and marketing budget, forecasts and resource plans within the priorities and parameters approved

Prioritise and schedule work based on approved priorities, urgency, capacity and business impact, and allocate internal and external resources accordingly.

Set clear delivery goals, accountabilities and development plans for direct reports, and conduct regular reviews and coaching.

Create an inclusive, delivery-focused environment that promotes collaboration, accountability, learning and the JSE values.

Innovation, Transformation and Self-Management

Stay current with brand, marketing, customer experience, digital and technology trends and identify practical opportunities to improve execution.

Test approved tools, processes and delivery approaches, measure results and recommend scalable improvements .

Support transformation objectives through inclusive sourcing, talent development and appropriate recruitment decisions.

Manage own priorities, decisions and professional development with integrity, sound judgement and accountability.

Meet applicable EE/B-BBEE targets through appropriate recruitment and supplier decisions.

• Degree in Marketing or Brand management
• Postgraduate qualification in Marketing or Brand Management is advantageous
• 5 years Brand Management experience leading a Brand team
• Demonstrated experience in Brand Strategy implementation, Brand governance, budget management and reporting

Knowledge and Skills required

• In-depth understanding of brand management principles, including brand strategy, brand positioning, brand architecture, and brand identity Expertise in developing and implementing effective brand marketing campaigns and initiatives
• Excellent communication and writing skills
• Creative thinking and problem-solving skills
• Advance research, analytical and problem-solving skills
• Proven experience in brand management, marketing or a related field.