Regional Marketing Lead

Ad Talent; Randburg; On-site; GBP 41,000 - 56,000; Full time

Job summary

Ad Talent is seeking a Regional Marketing Lead to drive strategy and execution across Africa. Based at our head office in Bryanston, Johannesburg, you will work with commercial executives, local marketing teams and external agencies to align plans with business goals and grow market share.

The ideal candidate combines strong brand management with hands-on trade marketing, media planning, consumer insights and campaign execution across diverse markets and cultures. Some travel will be required.

Qualifications

• A relevant qualification in marketing, business management or a related field.
• Proven experience in marketing strategy and brand management.
• Strong experience in trade marketing, media planning and campaign management.
• Understanding of consumer insights, market research and competitor analysis.
• Experience managing marketing budgets and evaluating campaign performance.
• Ability to translate commercial objectives into effective marketing strategies and execution.
• Experience with creative teams, agencies and external service providers.
• Strong communication, analytical, planning and organisational abilities.
• Willingness to travel across diverse markets.

Responsibilities

• Develop and lead the annual marketing strategy across all markets.
• Oversee brand positioning, messaging and visual identity.
• Drive trade marketing, in-store visibility and channel execution.
• Manage marketing budgets and monitor ROI.
• Lead, coach and develop marketing team members.
• Produce regular marketing dashboards and performance reports.

Skills

Marketing strategy

Brand management

Trade marketing

Media planning

Campaign management

Market research

Budget management

Stakeholder management

Leadership

Team development

Analytics

Education

Marketing/business qualification

Job description

Who are we:

Who are we:
We are a dynamic, multi-market business with a strong presence across Africa. Our operations span Zimbabwe, Mozambique, Botswana, Kenya and Tanzania, serving a diverse range of audiences, including consumers, business partners, distribution networks, corporate stakeholders, investors and government.
We are committed to building strong brands, driving commercial growth and delivering consistent, high-quality marketing execution across our markets. Our culture is built on accountability, trust, collaboration and resilience, with a strong emphasis on leading by example, developing people and achieving results.

Who are we looking for:

Who are we looking for:
We are looking for a strategic, commercially minded and hands‑on Regional Marketing Lead to drive marketing strategy and execution across our African markets.
Based at our head office in Bryanston, Johannesburg, you will work closely with commercial executives, local marketing teams and external agencies to ensure that marketing initiatives support business objectives, strengthen brand presence and drive market growth.
The ideal candidate will combine strong brand management and strategic marketing expertise with practical experience in trade marketing, media planning, consumer insights and campaign execution. You will be comfortable working across different markets and cultures, managing budgets, monitoring performance and translating commercial objectives into effective marketing plans.
This role will require occasional travel to our African markets, with a hands‑on approach to supporting local teams and ensuring consistent brand standards across all touchpoints.

What will you do

Marketing Strategy and Planning:

Develop and lead the overarching annual marketing strategy across all markets. Translate group brand objectives into integrated, market‑specific marketing and go‑to‑market plans. Collaborate with commercial executives to align marketing activities with annual commercial plans and business priorities. Develop and manage marketing budgets in line with local business needs. Identify new marketing opportunities, strategic partnerships and innovative channels to strengthen brand presence. Conduct market visits and research to assess competitor activity, brand visibility and opportunities for growth.

Brand Management and campaign execution

Ensure consistent brand positioning, messaging and visual identity across all markets. Oversee the development of advertising campaigns, promotional materials, presentations, brochures, newsletters and digital content. Work with internal creative teams and external agencies to deliver effective marketing and communication initiatives. Drive trade marketing, merchandising, in‑store visibility and channel‑specific execution. Ensure marketing materials and campaigns meet brand standards and are delivered within agreed timelines. Monitor campaign performance and return on investment (ROI), implementing improvements where necessary.

Commercial marketing and market development:

Partner with commercial executives and sales teams to develop practical marketing initiatives that support revenue growth and market share. Ensure marketing activities are tailored to local market needs and diverse customer audiences. Monitor promotional activities, outlet execution and brand visibility through regular market visits and audits. Use market insights and sales data to identify gaps, assess performance and inform marketing decisions. Identify opportunities to improve customer engagement, strengthen distribution partnerships and enhance the overall commercial value proposition.

Marketing reporting and performance management:

Develop and maintain marketing dashboards, reports and performance tracking tools. Provide regular monthly, quarterly and project‑based updates on marketing activities and results. Establish effective marketing routines aligned with the broader commercial operating framework. Track marketing KPIs, budgets, campaign effectiveness and progress against strategic objectives. Facilitate the sharing of best practices, resources and successful initiatives across markets. Develop marketing toolkits and practical resources to support consistent execution across business units.

Team leadership and development:

Lead, coach and develop marketing team members to achieve individual and team objectives. Establish clear performance expectations, KPIs and accountability across the marketing function. Conduct performance reviews and identify training and development opportunities. Foster a collaborative, solutions‑driven culture that encourages continuous improvement. Address performance challenges and resolve conflicts professionally and timeously. Lead by example, maintaining high standards of integrity, accountability and professional conduct.

What do you need:

A relevant qualification in marketing, business management or a related field. Proven experience in marketing strategy and brand management. Strong experience in trade marketing, media planning and campaign management. A solid understanding of consumer insights, market research and competitor analysis. Experience managing marketing budgets and evaluating campaign performance. Demonstrated ability to translate commercial objectives into effective marketing strategies and practical execution plans. Experience working with creative teams, advertising agencies and other external service providers. Strong understanding of design principles, copywriting and brand communication. Experience developing marketing reports, dashboards and performance metrics. Proven leadership experience, including coaching and developing high‑performing teams. Strong stakeholder management and cross‑functional collaboration skills. Excellent communication, analytical, planning and organisational abilities. The ability to work across diverse markets and cultures, with flexibility to travel when required.

Advantageous:

Experience in financial management and budget control. Exposure to public relations and corporate communications. Strong data analysis and performance reporting capabilities. Experience managing marketing activities across multiple African markets.

REQUIREMENTS

Budget management Campaign management Leadership, media Stakeholder management Marketing strategy Trade marketing Market research Brand management