Brand Activations Manager

Placements24; Soweto; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional growth opportunities

Job summary

Placements24 in Soweto, Gauteng is seeking a Brand Activations Manager to design and deliver impactful brand experiences across events, sponsorships and in-store activations. You will lead cross‑functional teams, coordinate with marketing, sales and agencies, and drive consumer engagement through innovative campaigns.

The role requires a FMCG background, 3–5 years of activation experience, and strong project management skills.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business Administration, or related field.
• 3-5 years in brand management, event marketing, or activations within FMCG preferred.
• Proven ability to plan and execute brand activation campaigns and events.
• Strong consumer engagement mindset and experiential marketing principles.
• Excellent project management, organisational, and time management skills.
• Strong communication, negotiation and interpersonal abilities.

Responsibilities

• Develop and implement creative brand activation strategies across events, sponsorships, in-store promotions, and digital activations.
• Oversee execution of activation projects on time and within budget.
• Collaborate with marketing, sales and agencies to ensure cohesive brand messaging.
• Identify and develop strategic partnerships and sponsorships.
• Measure and report on campaign effectiveness and ROI.

Skills

Brand management

Event marketing

Project management

Consumer engagement

Communication skills

Time management

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Microsoft Office

Job description

About the Role

Our client, a renowned entity within the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and energetic Brand Activations Manager to join their team in Soweto, Gauteng . This role is dedicated to creating and executing impactful brand experiences that connect with consumers at various touchpoints, driving brand awareness, engagement, and ultimately, sales. The ideal candidate will have a passion for experiential marketing, a strong understanding of the FMCG market, and a proven ability to manage projects from concept to completion. This is a unique opportunity to shape brand perception and build strong consumer connections within the vibrant community of Soweto and across Gauteng .

Key Responsibilities

• Develop and implement creative brand activation strategies and campaigns across various channels, including events, sponsorships, in-store promotions, and digital activations.
• Manage the execution of all brand activation projects, ensuring they are delivered on time, within budget, and to the highest quality standards.
• Collaborate with marketing, sales, and agency partners to ensure cohesive brand messaging and execution.
• Identify and develop strategic partnerships and sponsorships that align with brand objectives.
• Measure and report on the effectiveness of brand activation campaigns, analyzing key metrics and providing insights for optimization.
• Manage relationships with event organizers, suppliers, and other third-party vendors.
• Stay informed about consumer trends, competitor activities, and best practices in brand activation and experiential marketing.
• Ensure brand consistency and compliance across all activation activities.
• Contribute to the overall brand strategy and marketing planning process.
• Budget management for all activation activities, ensuring efficient resource allocation and tracking ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience in brand management, event marketing, or activations, preferably within the FMCG industry .
• Proven experience in planning and executing successful brand activation campaigns and events.
• Strong understanding of consumer engagement strategies and experiential marketing principles.
• Excellent project management, organizational, and time management skills.
• Creative thinking and a passion for innovation in brand building.
• Proficiency in Microsoft Office Suite and project management tools.
• Strong communication, negotiation, and interpersonal skills.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Familiarity with the consumer landscape in Soweto, Gauteng is advantageous.

Benefits

• Our client offers a competitive salary and benefits package, including medical aid and a retirement fund.
• This role provides exciting opportunities for professional growth and hands-on experience in brand building within the fast-paced FMCG sector.
• You will be part of a dynamic team working on innovative brand initiatives in Soweto, Gauteng .