Brand Activation Manager - FMCG (Remote)

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a creative Brand Activation Manager to join our marketing team on a remote basis, focusing on exciting FMCG brands. You will design and execute high-impact campaigns across channels to drive engagement, trial, and sales, while managing budgets and agency partners.

The role requires strong project management, strategic thinking, and excellent communication to align with sales, trade marketing, and brand teams in a remote setting.

Qualifications

• 5+ years in brand activation or trade marketing within FMCG.
• Proven ability to design and execute consumer campaigns.
• Strong cross-functional collaboration and remote work experience.

Responsibilities

• Develop and implement strategic brand activation plans aligned with brand objectives and calendars.
• Conceptualize and execute in-store promotions, sampling programs, events, and digital activations.
• Manage activation budgets to maximize ROI and meet financial targets.
• Lead and manage relationships with external agencies, vendors, and partners in activation execution.
• Collaborate with sales, trade marketing, and brand teams to ensure cohesive campaigns.

Skills

Brand activation

Event marketing

Project management

Communication

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking a creative and results-oriented Brand Activation Manager to join their marketing team on a remote basis, focusing on exciting FMCG brands. This role is responsible for designing and executing impactful brand activation campaigns that drive consumer engagement, trial, and sales at the point of purchase and beyond. You will develop innovative promotional strategies, manage relationships with activation agencies, and ensure seamless execution of campaigns across various channels. This is a fantastic opportunity for a proactive marketer to shape how consumers experience our client's brands from a distance, driving visibility and preference in a competitive marketplace. The role demands creativity, strategic thinking, and excellent project management skills.

Key Responsibilities

• Develop and implement strategic brand activation plans that align with overall brand objectives and marketing calendars.
• Conceptualize and execute innovative in-store promotions, sampling programs, events, and digital activations.
• Manage activation budgets effectively, ensuring maximum ROI and adherence to financial targets.
• Lead and manage relationships with external agencies, vendors, and partners involved in activation execution.
• Collaborate with sales, trade marketing, and brand teams to ensure cohesive campaign rollouts and alignment with commercial goals.
• Measure and report on the effectiveness of brand activation initiatives, providing insights for future planning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand activation, event marketing, or trade marketing within the FMCG industry .
• Proven ability to develop and execute successful and creative consumer-facing campaigns.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Experience working effectively with cross-functional teams and external stakeholders in a remote setting .

Benefits

• Competitive salary and performance bonuses.
• Full remote work flexibility, allowing you to work from anywhere in the country.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development in brand marketing.
• A dynamic and collaborative virtual work environment.