Brand Activation Manager - FMCG Beverages

Placements24; Paarl; Sur place; ZAR 520 000 - 760 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Incentives based on performance

Professional development opportunities

Collaborative team in Paarl

Résumé du poste

Placements24 is seeking a Brand Activation Manager for a dynamic FMCG beverages portfolio in Paarl, Western Cape. The role focuses on translating brand strategies into impactful consumer experiences at POS and through activation events, with collaboration across sales, marketing and agencies.

You will plan, execute, and evaluate promotions, events and digital campaigns, ensuring ROI and brand consistency. A strong project management and communication background is essential.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Business Administration or related field.
• 4–6 years of brand activation/marketing experience in FMCG/beverage sectors.
• Proven ability to plan and execute promotional campaigns and events.
• Strong understanding of marketing principles and consumer engagement strategies.

Responsabilités

• Develop and execute integrated brand activation plans aligned with brand strategy and marketing objectives.
• Manage planning and execution of in-store promotions, POS materials, and merchandising programs.
• Organize and oversee brand presence at events, sponsorships, and activations.
• Collaborate with the marketing team on creative concepts for campaigns.

Connaissances

Brand activation

Campaign planning

Project management

Strategic marketing

Communication

Negotiation

Interpersonal skills

Cross-functional collaboration

Formation

Bachelor's degree in Marketing/Communications/Business Administration

Description du poste

About the Role

Our client, a dynamic player in the FMCG beverages market, is seeking an energetic and creative Brand Activation Manager to join their team in Paarl, Western Cape. This role is crucial for translating brand strategies into impactful consumer experiences and driving brand engagement at the point of purchase and through key activation events. The manager will be responsible for planning, executing, and evaluating a wide range of brand activation initiatives, including in-store promotions, events, sponsorships, and digital campaigns. We are looking for an individual with a proven ability to develop and implement engaging marketing activities that resonate with target audiences and drive sales volume. This is an on-site position requiring collaboration with sales, marketing, and external agencies. The successful candidate will have a strong understanding of the beverage market, excellent project management skills, and a passion for bringing brands to life. This opportunity in Paarl offers a chance to significantly influence brand perception and market presence for a growing FMCG portfolio.

Key Responsibilities

• Develop and execute integrated brand activation plans that align with overall brand strategy and marketing objectives.
• Manage the planning and execution of in-store promotions, point-of-sale materials, and merchandising programs.
• Organize and oversee brand presence at key events, sponsorships, and activations.
• Collaborate with the marketing team on the development of creative concepts for campaigns.
• Work with external agencies (advertising, PR, event management) to ensure successful implementation of activation programs.
• Manage budgets for all activation activities, ensuring cost-effectiveness and ROI.
• Monitor and report on the effectiveness of activation initiatives, providing insights for optimization.
• Ensure brand consistency and messaging across all activation touchpoints.
• Identify opportunities for innovative consumer engagement and experience.
• Liaise with sales and distribution teams to ensure seamless execution of retail-level activations.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4-6 years of experience in brand management or marketing, with a strong focus on brand activation, preferably in the FMCG or beverage sector.
• Proven experience in planning and executing successful promotional campaigns and events.
• Excellent understanding of marketing principles and consumer engagement strategies.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for developing innovative marketing ideas.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Proficiency in relevant marketing software and tools.
• Based in or willing to relocate to the Paarl, Western Cape area.

Benefits

• Competitive salary and performance-related incentives.
• Opportunity to work with leading brands in the FMCG beverage industry.
• Gain experience in dynamic brand activation strategies.
• Professional development and training opportunities.
• Positive and collaborative work environment in Paarl, Western Cape.
• Contribution to impactful marketing campaigns for a growing company.