Trade Marketing Manager

Placements24; Bloemfontein; On-site; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Health benefits

Pension fund

Travel allowance

Career progression

Supportive environment

Job summary

Placements24 in Bloemfontein is seeking a proactive Trade Marketing Manager to drive brand visibility in FMCG retail environments from a central office hub.

You will develop in-store promotions, manage POS materials, analyze trade performance, and collaborate with sales to meet targets, with travel allowances and opportunities for growth within a dynamic team.

Qualifications

• 4+ years in trade or retail marketing in FMCG.
• Experience creating in-store promotions and merchandising.
• Strong analytical, communication, and interpersonal skills.

Responsibilities

• Develop and execute comprehensive trade marketing plans to support sales objectives.
• Create and manage in-store promotions, merchandising programs, and POS materials.
• Collaborate with the sales team to ensure effective implementation of trade strategies at the retail level.
• Analyze trade performance data, including sales volumes, market share, and ROI of promotional activities.
• Manage relationships with key retail partners, providing support and ensuring brand presence.

Skills

Trade marketing

Retail marketing

Brand management

In-store promotions

Merchandising

Data analysis

Project management

Communication

Interpersonal skills

Education

Bachelor's degree in Marketing or Business

Job description

About the Role

Our client is seeking a proactive and creative Trade Marketing Manager to drive brand visibility and sales within the FMCG sector in Bloemfontein . This role is crucial for developing and implementing effective in-store strategies, point-of-sale materials, and promotional programs that enhance product performance and engagement at the retail level. You will work closely with sales teams and key retail partners to ensure brand objectives are met and sales targets are achieved, fostering strong partnerships and driving category growth. This position requires a strategic thinker with a deep understanding of retail environments and a passion for creating impactful trade marketing initiatives, operating from a central office hub.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans and strategies to support sales objectives.
• Create and manage in-store promotions, merchandising programs, and point-of-sale (POS) materials.
• Collaborate with the sales team to ensure effective implementation of trade strategies at the retail level.
• Analyze trade performance data, including sales volumes, market share, and ROI of promotional activities.
• Manage relationships with key retail partners, providing support and ensuring brand presence.
• Stay updated on industry trends and competitor activities in trade marketing.

Requirements

• Minimum of 4 years of experience in Trade Marketing , Retail Marketing, or Brand Management within the FMCG industry.
• Proven experience in developing and executing successful in-store promotions and merchandising strategies.
• Strong understanding of the retail landscape and the dynamics of trade marketing.
• Excellent project management, communication, and interpersonal skills.
• Ability to analyze sales data and derive actionable insights.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and annual bonus based on performance.
• Comprehensive health benefits and pension fund.
• Travel allowance and potential for site visits.
• Opportunities for career advancement within a growing company.
• A supportive and collaborative work environment.