Brand Activation Manager - FMCG

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Remote work flexibility

Job summary

Placements24 in Port Elizabeth is seeking a dynamic Brand Activation Manager to lead consumer engagement initiatives for its FMCG portfolio, driving in-store activations, sampling, and experiential campaigns.

You will collaborate with brand teams, sales, and external agencies to bring brands to life through impactful activations, digital engagement, and experiential marketing efforts in a fast-paced market.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in brand activation, field marketing, or event management.
• Proven ability to develop and execute successful promotional campaigns that drive consumer engagement.
• Strong understanding of retail environments and shopper marketing principles.
• Excellent project management, organizational, and communication skills.

Responsibilities

• Develop and implement integrated brand activation plans to drive consumer engagement and sales.
• Manage the execution of in-store promotions, sampling programs, and point-of-sale materials.
• Collaborate with digital marketing teams to create engaging online content and social media campaigns.
• Oversee the planning and execution of experiential marketing events and sponsorships.
• Manage relationships with activation agencies, suppliers, and retailers.
• Track and analyze the performance of activation initiatives, providing insights and recommendations for optimization.

Skills

Brand activation

Field marketing

Event management

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About the Role

Our client is seeking a creative and results-driven Brand Activation Manager to spearhead consumer engagement initiatives for their FMCG portfolio in the Port Elizabeth region. This exciting role involves developing and executing innovative marketing campaigns and promotional activities designed to enhance brand visibility, drive trial, and foster consumer loyalty. You will collaborate closely with brand teams, sales, and external agencies to bring brands to life through impactful in-store activations, digital engagement, and experiential marketing efforts. The ideal candidate thrives in a fast-paced environment and possesses a keen understanding of consumer behavior within the FMCG landscape.

Key Responsibilities

• Develop and implement integrated brand activation plans to drive consumer engagement and sales.
• Manage the execution of in-store promotions, sampling programs, and point-of-sale materials.
• Collaborate with digital marketing teams to create engaging online content and social media campaigns.
• Oversee the planning and execution of experiential marketing events and sponsorships.
• Manage relationships with activation agencies, suppliers, and retailers.
• Track and analyze the performance of activation initiatives, providing insights and recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in brand activation, field marketing, or event management, preferably within the FMCG industry .
• Proven ability to develop and execute successful promotional campaigns that drive consumer engagement.
• Strong understanding of retail environments and shopper marketing principles.
• Excellent project management, organizational, and communication skills.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for travel and engagement with diverse consumer markets.
• Remote work flexibility, allowing for a strong work-life balance.
• A creative and collaborative work culture focused on driving brand success.