Brand Activation Manager

Placements24; East London; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance bonus

Health benefits

Generous leave

Remote-friendly

Innovative team

Job summary

Placements24 is seeking an innovative Brand Activation Manager to develop and execute activation strategies that connect with consumers and drive sales. This remote role focuses on FMCG, multi-channel campaigns, events, and digital experiences.

The position requires 4+ years in brand management/marketing, strong PM skills, and the ability to work autonomously in a fully remote setting with cross-functional collaboration.

Qualifications

• Bachelors in Marketing/Communications or related field.
• 4+ years in brand management/marketing with activation focus.
• Experience planning promotional campaigns and events.
• Strong grasp of integrated marketing and digital engagement.

Responsibilities

• Develop and implement integrated activation strategies across channels.
• Plan and execute consumer activations to boost visibility, trial, and loyalty.
• Collaborate with marketing, sales, and agencies for seamless execution.
• Manage budgets and ensure ROI for activation campaigns.
• Track performance and provide optimization insights.
• Stay updated on trends in brand activation and experiential marketing.

Skills

Brand management

FMCG

Campaign planning

Digital marketing

Budget management

Education

Bachelor's degree in Marketing or Communications

Job description

About the Role

Our client, a dynamic force in the FMCG sector, is looking for an innovative and energetic Brand Activation Manager to join their marketing team, with the flexibility to work remotely. This role is responsible for developing and executing impactful brand activation strategies and campaigns that connect with consumers and drive brand engagement and sales. You will translate brand objectives into creative and measurable on-the-ground and digital experiences. This is an exciting opportunity for a creative marketer to shape brand perception and drive market impact within the fast-paced FMCG industry .

Key Responsibilities

• Develop and implement integrated brand activation strategies across various channels, including in-store promotions, events, digital campaigns, and sponsorships.
• Plan and execute consumer-facing activations that enhance brand visibility, trial, and loyalty.
• Collaborate with marketing, sales, and agency partners to ensure seamless execution of activation plans.
• Manage budgets for activation campaigns, ensuring cost-effectiveness and strong ROI.
• Track and analyze the performance of activation initiatives, providing insights and recommendations for optimization.
• Stay abreast of emerging trends in brand activation, consumer engagement, and experiential marketing.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in brand management or marketing, with a focus on brand activation , preferably in FMCG .
• Proven experience in planning and executing successful promotional campaigns and events.
• Strong understanding of integrated marketing communications and digital engagement strategies.
• Excellent project management, communication, and creative problem-solving skills.
• Ability to work autonomously and collaboratively in a remote setting , managing multiple projects simultaneously.

Benefits

• Competitive salary and performance-related bonus.
• Comprehensive health and wellness benefits package.
• Generous annual leave and personal development opportunities.
• Fully remote work arrangement, offering excellent flexibility and work-life balance.
• Be part of an innovative and forward-thinking FMCG marketing team .