Brand Activation Manager

Placements24; Paarl; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Medical aid

Retirement fund contributions

Hybrid work model

Career advancement opportunities

Job summary

Placements24 is seeking a creative Brand Activation Manager in Paarl to lead promotional activities and shopper marketing for our FMCG brands, driving awareness, trial and purchase at the point of sale.

You will design and execute in-store promotions, events, sampling, and digital activations; manage agencies and retailers; analyze ROI and optimize future campaigns; and collaborate with sales and marketing to ensure brand consistency. Hybrid work model offered.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-5 years of experience in brand activation, shopper marketing, or event management.
• Proven ability to develop and execute promotional campaigns that drive sales and engagement.
• Strong project management, communication, and collaboration skills.

Responsibilities

• Develop and implement strategic brand activation plans across promotions, sampling, events and digital activations.
• Collaborate with marketing to align campaigns with brand strategy and messaging.
• Manage relationships with activation agencies, suppliers, and retail partners for execution.
• Analyze ROI of activation programs and provide insights for future planning.
• Coordinate production and distribution of POS materials and promotional merchandise.
• Stay informed on market trends to identify new activation opportunities.

Skills

Brand activation

Shopper marketing

Event management

Project management

Communication skills

Negotiation

Collaboration

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

About the Role

Our client, a leading entity in the FMCG sector , is seeking a creative and results-driven Brand Activation Manager to spearhead promotional activities and shopper marketing initiatives in Paarl . This role is critical for bringing brands to life at the point of sale and through targeted consumer engagements. You will develop and execute innovative activation campaigns that drive brand awareness, trial, and purchase, working closely with sales, marketing, and external partners. This is an exciting opportunity to shape consumer perceptions and drive sales performance for well-known brands within the vibrant FMCG market.

Key Responsibilities

• Develop and implement strategic brand activation plans, including in-store promotions, sampling, events, and digital activations.
• Collaborate with the marketing team to ensure activation campaigns are aligned with overall brand strategy and messaging.
• Manage relationships with activation agencies, suppliers, and retail partners to ensure successful execution.
• Analyze the effectiveness of activation programs, measuring ROI and providing insights for future planning.
• Coordinate the production and distribution of point-of-sale materials and promotional merchandise.
• Stay informed about market trends, competitor activities, and consumer behavior to identify new activation opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-5 years of experience in brand activation , shopper marketing, or event management, preferably in the FMCG industry .
• Proven ability to develop and execute successful promotional campaigns that drive sales and brand engagement.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication, negotiation, and collaboration skills.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for career advancement and professional development within a leading FMCG company.
• Hybrid work model offering a blend of office-based collaboration and remote flexibility.
• Dynamic and creative work environment in Paarl .