Brand Activation Lead - FMCG (Hybrid Role)

Placements24; Benoni; Híbrido; ZAR 480.000 - 720.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus potential

Medical benefits

Retirement benefits

Career growth opportunities

Hybrid work arrangement

Descripción de la vacante

Placements24 in Benoni seeks a Brand Activation Manager to lead activation for FMCG products. You will design in-store promotions and consumer experiences, translating brand strategy into tangible activations. This role emphasizes creativity, project leadership, and consumer insight-driven approaches.

You will manage budgets, coordinate agencies and suppliers, and ensure consistent brand messaging across touchpoints while staying ahead of market trends. Hybrid work supports work-life balance.

Formación

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 4 years in brand activation, field marketing, or trade marketing.
• Proven experience in managing promotional campaigns and events.
• Excellent project management and organizational skills.
• Creative thinker with strong consumer focus.

Responsabilidades

• Develop and execute innovative brand activation strategies and promotional plans across channels, including in-store, events, and digital platforms.
• Manage planning, budgeting, and execution of all BTL (Below-the-Line) marketing activities.
• Collaborate with agencies, suppliers, and internal teams to ensure seamless campaign delivery.
• Measure and report on the effectiveness of activation campaigns, providing insights for future initiatives.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Stay abreast of market trends, competitor activities, and emerging activation opportunities within the FMCG sector.

Conocimientos

Project management

Organizational skills

Communication skills

Creative thinking

Multitasking

Educación

Bachelor's degree in Marketing, Communications, or a related field

Descripción del empleo

Placements24 in Benoni seeks a Brand Activation Manager to lead activation for FMCG products. You will design in-store promotions and consumer experiences, translating brand strategy into tangible activations. This role emphasizes creativity, project leadership, and consumer insight-driven approaches.

You will manage budgets, coordinate agencies and suppliers, and ensure consistent brand messaging across touchpoints while staying ahead of market trends. Hybrid work supports work-life balance.