Experiential Brand Activations & Promotions Manager

Placements24; Stellenbosch; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Medical aid & retirement fund benefits

Professional development & training

Collaborative energetic environment

Generous annual leave

Job summary

Placements24 in Paarl (Western Cape) seeks a dynamic Brand Activations & Promotions Manager to lead consumer engagement and product visibility across FMCG brands. You will conceive, plan, and execute innovative activation campaigns, working with brand teams, agencies, and field staff to achieve aggressive marketing goals.

The role requires a strong track record in brand activation, promotions, and event marketing, with a creative mindset and excellent project management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 4–6 years of experience in brand activation, promotions, or event marketing, preferably FMCG.
• Proven track record of planning and executing impactful brand activation campaigns.
• Strong creative thinking and conceptualization skills.
• Excellent project management and organizational abilities with meticulous attention to detail.
• Experience managing budgets and working with agencies and vendors.
• Understanding of SA retail landscape and consumer behavior.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work under pressure and meet deadlines.
• Must be legally authorized to work in South Africa.

Responsibilities

• Develop and implement integrated brand activation strategies to enhance consumer engagement and drive sales in the Paarl region.
• Conceptualize and execute in-store promotions, sampling events, experiential marketing, and digital campaigns.
• Manage campaign execution: budgeting, vendor management, logistics, and on-ground delivery.
• Collaborate with brand marketing teams to align activations with overall strategy.
• Work with external agencies to develop campaign concepts and ensure high-quality execution.
• Manage promotional budgets and track ROI for activation initiatives.
• Analyze campaign performance and report insights and areas for improvement.
• Ensure compliance with company policies and brand guidelines for promotions.
• Liaise with sales teams and retail partners to ensure POS activation success.
• Stay informed on consumer trends and best practices in FMCG brand activation.

Skills

Brand activation

Event marketing

Budget management

Vendor management

Campaign analysis

Communication skills

Education

Bachelor's degree in Marketing/Communications

Job description

Placements24 in Paarl (Western Cape) seeks a dynamic Brand Activations & Promotions Manager to lead consumer engagement and product visibility across FMCG brands. You will conceive, plan, and execute innovative activation campaigns, working with brand teams, agencies, and field staff to achieve aggressive marketing goals.

The role requires a strong track record in brand activation, promotions, and event marketing, with a creative mindset and excellent project management.