Experiential Brand Activation Lead — Hybrid

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work environment

Medical benefits

Retirement benefits

Performance bonuses

Job summary

Placements24 is seeking a creative Brand Activation Manager to energize FMCG brands in Bloemfontein. Design and execute campaigns, in-store experiences, and events to drive consumer engagement and sales at the point of purchase.

You will collaborate with marketing, sales, and external agencies to bring brand strategies to life, building loyalty and market presence in a dynamic team environment in the Bloemfontein area.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3–5 years of experience in brand activation, trade marketing, or event management in FMCG.
• Proven ability to develop creative and effective promotional campaigns.

Responsibilities

• Develop and implement innovative brand activation strategies and promotional plans for key FMCG products.
• Manage the execution of in-store promotions, sampling programs, and point-of-sale initiatives.
• Coordinate and manage brand events, sponsorships, and experiential marketing activities.

Skills

Brand activation

Trade marketing

Event management

Promotional campaigns

Education

Bachelor's degree in Marketing or Business

Job description

Placements24 is seeking a creative Brand Activation Manager to energize FMCG brands in Bloemfontein. Design and execute campaigns, in-store experiences, and events to drive consumer engagement and sales at the point of purchase.

You will collaborate with marketing, sales, and external agencies to bring brand strategies to life, building loyalty and market presence in a dynamic team environment in the Bloemfontein area.