Beverage Trade Marketing Lead – Cape Town

Placements24; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid plan

Provident fund

Travel allowance within Western Cape

Professional development and career-hr

Job summary

Placements24 seeks a Trade Marketing Manager based in Cape Town to craft and execute trade marketing strategies that boost brand visibility and sales at retail across channels. You will analyze data, manage budgets, and collaborate with the sales team and retail partners to drive in-store execution and category growth.

The ideal candidate has at least 6 years in FMCG/trade marketing, strong analytics, and excellent communication skills, with a focus on beverages.

Qualifications

• Bachelor's degree in Marketing, Business Management, or related discipline.
• 6+ years in trade marketing, sales, or brand management in FMCG/beverages.
• Proven track record of successful trade marketing programs.
• Strong analytical and problem-solving skills with data insights.
• Excellent communication, negotiation, and interpersonal skills.
• Budgets management experience and campaign evaluation.
• Proficiency in MS Excel and PowerPoint.
• Ability to collaborate with internal sales teams and retail partners.

Responsibilities

• Develop and implement trade marketing strategies and promotional plans aligned with brand objectives.
• Analyze sales data and market trends to identify growth opportunities in retail.
• Collaborate with sales to ensure in-store programs and promotions are executed.
• Manage relationships with key retail partners for product placement and visibility.
• Develop and manage the trade marketing budget and measure ROI.
• Create POS materials and in-store merchandising guidelines.
• Evaluate the effectiveness of trade marketing activities and suggest improvements.
• Stay updated on competitor activity and industry best practices.
• Coordinate with agencies to develop impactful trade marketing initiatives.

Skills

Analytical thinking

Budget management

Communication

Negotiation

Interpersonal skills

Education

Bachelor's degree in Marketing or Business Management

Tools

Excel

PowerPoint

Job description

Placements24 seeks a Trade Marketing Manager based in Cape Town to craft and execute trade marketing strategies that boost brand visibility and sales at retail across channels. You will analyze data, manage budgets, and collaborate with the sales team and retail partners to drive in-store execution and category growth.

The ideal candidate has at least 6 years in FMCG/trade marketing, strong analytics, and excellent communication skills, with a focus on beverages.