Trade Marketing Lead, FMCG (Cape Town)

Placements24; Cape Town; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Job summary

Placements24 is seeking a highly motivated Trade Marketing Specialist to join our FMCG client in Cape Town, Western Cape. This role bridges brand strategy and in-store execution, driving sales and boosting brand visibility at the point of purchase.

You will work with sales teams, distributors, and retailers to optimize product placement, promotions, and shopper engagement across retail channels, while managing budgets and timelines for trade marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in trade marketing, brand management, or sales in FMCG.
• Proven track record of successful trade marketing campaigns.
• Strong understanding of SA retail landscape, especially Western Cape.
• Excellent analytical and data interpretation skills.
• Proficiency in MS Office, especially Excel and PowerPoint.
• Strong project management and organizational abilities.
• Excellent communication and stakeholder influence.
• Experience managing relationships with external agencies and suppliers.

Responsibilities

• Develop and execute comprehensive trade marketing plans aligned with overall brand and sales strategies.
• Collaborate with the sales team to support their objectives through targeted trade promotions, merchandising, and in-store visibility programs.
• Analyze trade spend effectiveness and ROI, making recommendations for optimization and budget allocation.
• Manage the development and deployment of point-of-sale (POS) materials and promotional assets.
• Build and maintain strong relationships with key retail partners and distributors to ensure successful program implementation.
• Monitor competitor trade activities and market trends to identify opportunities and threats.
• Provide insights and recommendations to the brand and sales teams based on trade performance data and shopper insights.
• Ensure consistent brand representation and execution across all retail touchpoints.
• Manage project timelines and budgets for trade marketing initiatives.

Skills

Analytical skills

Excel

PowerPoint

Project management

Stakeholder management

Communication

Retail marketing

FMCG experience

Education

Bachelor's degree in Marketing or related field

Job description

Placements24 is seeking a highly motivated Trade Marketing Specialist to join our FMCG client in Cape Town, Western Cape. This role bridges brand strategy and in-store execution, driving sales and boosting brand visibility at the point of purchase.

You will work with sales teams, distributors, and retailers to optimize product placement, promotions, and shopper engagement across retail channels, while managing budgets and timelines for trade marketing initiatives.