Area Sales Manager - FMCG Snacks

Placements24; Benoni; On-site; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Bonuses and incentives

Company car and fuel allowance

Medical aid and retirement fund

Career progression opportunities

Professional development

Job summary

Placements24 is seeking an Area Sales Manager to oversee Benoni and Gauteng sales activities for a leading FMCG snack brand. You will manage a sales team, drive distribution expansion, and partner with retailers and distributors to achieve volume targets.

Strong leadership and market knowledge are essential. The role requires a Bachelor's in Marketing or related field, 5+ years FMCG sales experience, and a proven track record in supervision.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 5 years FMCG sales experience, with 2 years in leadership or supervisory role.
• Proven ability to lead a sales team to targets and manage distribution.
• Strong knowledge of Gauteng retail operations and routes.

Responsibilities

• Lead and coach a team of sales representatives in Benoni and Gauteng regions.
• Develop and execute sales plans to meet volume and revenue targets.
• Monitor performance, provide training and motivation to the team.
• Maintain relationships with key retailers and distributors.
• Analyze data to identify trends and opportunities.
• Ensure strong product placement and visibility in stores.
• Manage sales budget and resources effectively.
• Report insights to senior management and align with marketing.
• Collaborate with marketing and operations for promotions.

Skills

Leadership

Negotiation

Communication

Analytical thinking

MS Office

Travel readiness

Education

Bachelor's degree in Marketing, Business Admin, or related field

Job description

About the Role

Our client, a leading manufacturer of popular FMCG snacks, is looking for an experienced and motivated Area Sales Manager to oversee sales operations in the **Benoni** region. This role is critical for driving sales performance, managing a team of sales representatives, and expanding the distribution network for our client's snack products across **Gauteng**. You will be responsible for setting sales targets, implementing effective sales strategies, and ensuring strong relationships with retailers and distributors. The ideal candidate will possess a proven track record in FMCG sales management, excellent leadership qualities, and a deep understanding of the snack market. This position offers a fantastic opportunity to lead a dedicated sales team and contribute significantly to the growth of a well-established brand.

Key Responsibilities

• Manage and lead a team of sales representatives within the **Benoni** area and surrounding **Gauteng** territories.
• Develop and implement effective sales plans and strategies to achieve volume and revenue targets.
• Monitor sales performance of the team, providing coaching, training, and motivation.
• Build and maintain strong relationships with key retail accounts and distributors.
• Analyze sales data to identify trends, opportunities, and challenges.
• Ensure optimal product placement and visibility in retail outlets.
• Manage the sales budget and resources effectively.
• Report on sales activities, performance, and market insights to senior management.
• Collaborate with marketing and operations teams to support promotional campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of sales experience in the FMCG sector, with at least 2 years in a sales management or supervisory role.
• Proven ability to lead and motivate a sales team to achieve targets.
• Strong understanding of sales principles, distribution channels, and retail operations, particularly in **Gauteng**.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical and problem-solving capabilities.
• Proficiency in Microsoft Office Suite and sales reporting tools.
• A valid driver's license and willingness to travel extensively within the region.
• Experience with snack products or related FMCG categories is a plus.

Benefits

• Competitive annual salary package of R .
• Performance-based bonuses and incentives.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for career progression within a growing organization.
• Company car and fuel allowance.
• Product discounts and other employee perks.
• Professional development and training opportunities.