Area Sales Manager – Consumer Goods

Unilever; Durban; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Performance bonus

Health insurance

Professional development

Employee incentives

Job summary

Unilever is seeking an Area Sales Manager to oversee sales operations in Durban and surrounding regions. You will manage retail and distribution channels, implement strategic plans, and drive revenue growth.

Lead a regional sales team, expand market presence, and maintain strong relationships with distributors, wholesalers, and retail partners. Responsibilities include market analysis, opportunity identification, and optimizing product visibility across outlets while collaborating with marketing

Qualifications

• Experience in FMCG sales and distribution.
• Strong communication, negotiation, and leadership abilities.
• Ability to analyze sales data and market trends.
• Proficient in CRM and sales reporting tools.
• Excellent customer relationship management skills.

Responsibilities

• Develop and implement area sales strategies to achieve revenue targets.
• Lead and mentor a regional sales team.
• Build and maintain relationships with distributors, retailers, and key accounts.
• Monitor sales performance metrics, KPIs, and territory reporting.
• Conduct market research and competitor analysis.
• Implement trade marketing initiatives, promotions, and merchandising strategies.
• Ensure product availability and shelf visibility.
• Identify new business opportunities and market segments.
• Collaborate with marketing and operations teams to enhance customer experience.
• Prepare sales forecasts and performance reports.

Skills

FMCG sales

Leadership

Negotiation

Sales analytics

CRM systems

Customer relationships

Tools

CRM software

Job description

Job Overview

Unilever is looking for a results-driven Area Sales Manager to oversee sales operations for its FMCG portfolio in Durban and surrounding regions. The successful candidate will manage retail and distribution channels, implement strategic sales plans, and drive revenue growth. This role requires a dynamic sales professional capable of leading a regional sales team, expanding market presence, and maintaining strong relationships with distributors, wholesalers, and retail partners. The Area Sales Manager will analyze market trends, identify growth opportunities, and optimize product availability and visibility across retail outlets.

Key Responsibilities

• Develop and implement area sales strategies to achieve revenue targets
• Lead and mentor a regional sales team
• Build and maintain relationships with distributors, retailers, and key accounts
• Monitor sales performance metrics, KPIs, and territory reporting
• Conduct market research and competitor analysis
• Implement trade marketing initiatives, promotions, and merchandising strategies
• Ensure product availability and shelf visibility
• Identify new business opportunities and market segments
• Collaborate with marketing and operations teams to enhance customer experience
• Prepare sales forecasts and performance reports

Required Skills and Competencies

• Strong experience in FMCG sales and distribution
• Excellent communication, negotiation, and leadership skills
• Ability to analyze sales data and market trends
• Proficiency in CRM systems and sales reporting tools
• Strong customer relationship management skills

Benefits

• Competitive salary with performance bonuses
• Health insurance and wellness programs
• Professional development and trainingOpportunities for career growth in a multinational FMCG company
• Employee incentives and recognition programs