AI-Driven Growth Marketing Lead — Digital & Content

Gbs; Durban; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Gbs is seeking a Marketing Manager to own a diverse marketing portfolio, shape our digital presence and create campaigns and content that contribute to brand growth, customer engagement, lead generation and business performance.

You will lead integrated marketing strategies spanning digital channels, content, website and social media, using AI tools to improve output and engagement, and collaborating with Sales, Operations and Learning & Development to align campaigns with business goals.

Qualifications

• Minimum 5 years marketing experience in a fast-paced environment.
• Minimum 2 years in a Marketing Manager role.
• Proven experience in digital marketing, social media marketing and campaign management.
• Strong knowledge of website management, content management and digital customer journeys.
• Proven experience in content creation (written, graphic, video).
• Practical experience using AI-driven content, video creation and customer engagement tools.
• Strong understanding of brand management, brand voice and consumer behaviour.
• Strong understanding of social-media-led marketing and community engagement.
• Strong analytical, communication, project management and stakeholder-management skills.

Responsibilities

• Develop, implement and manage integrated digital marketing campaigns across social media, email, websites and other digital channels.
• Manage and enhance the company website, landing pages and digital customer journeys to improve engagement and conversion.
• Lead the creation of engaging written, graphic and video content aligned with brand and business objectives.
• Use AI-driven content and video creation tools to improve content quality and campaign output.
• Develop and maintain a consistent brand voice, tone and visual identity across all channels.
• Drive social media engagement, community growth and customer interaction.
• Develop marketing initiatives and content that support sales and lead generation campaigns.
• Collaborate with Sales, Operations and Learning & Development to align campaigns with business objectives.
• Monitor and analyse campaign performance, digital engagement, leads and conversions to identify opportunities for improvement.
• Manage external agencies, suppliers and digital marketing partners as needed.

Skills

Digital Marketing

Campaign Management

Content Creation

Brand Management

Social Media

Analytics

Stakeholder Management

AI Tools

Tools

CMS (WordPress)

Google Analytics

CRM Systems

Job description

Gbs is seeking a Marketing Manager to own a diverse marketing portfolio, shape our digital presence and create campaigns and content that contribute to brand growth, customer engagement, lead generation and business performance.

You will lead integrated marketing strategies spanning digital channels, content, website and social media, using AI tools to improve output and engagement, and collaborating with Sales, Operations and Learning & Development to align campaigns with business goals.