Head of Marketing — AI-Driven Services Growth

Execo Group; Cape Town; On-site; ZAR 600,000 - 1,200,000; Full time

Job summary

Execo Group in Cape Town is seeking a Head of Marketing to own strategy, planning, brand, and demand generation across AI-enabled service offerings. You will oversee account-based marketing, organic demand, and content, while mentoring the Marketing Manager.

The role emphasizes practical execution, tooling, and measurable impact in a fast-moving AI services context. You’ll partner with sales and delivery to align go-to-market assets with client needs, build durable processes, and drive a

Qualifications

• Experience in B2B marketing to enterprise buyers
• Proven ABM strategy development and execution
• Strong leadership and mentoring abilities
• Proven content creation and publishing discipline
• Hands-on HubSpot management and reporting
• Experience leveraging earned media to drive demand

Responsibilities

• Define and own marketing strategy and planning across services (60-90 day plan)
• Lead account-based marketing programs and improve performance
• Grow organic demand through positioning, SEO and content
• Drive brand refinement, messaging, and visual identity
• Oversee content and thought leadership, edit and develop team
• Collaborate with sales and delivery to align on outcomes and pipelines
• Create durable marketing playbooks, with documented processes
• Deliver pipeline by setting and achieving monthly targets

Skills

B2B marketing

ABM strategy

Leadership

Content writing

HubSpot

Earned media

Tools

HubSpot CRM

Job description

Execo Group in Cape Town is seeking a Head of Marketing to own strategy, planning, brand, and demand generation across AI-enabled service offerings. You will oversee account-based marketing, organic demand, and content, while mentoring the Marketing Manager.

The role emphasizes practical execution, tooling, and measurable impact in a fast-moving AI services context. You’ll partner with sales and delivery to align go-to-market assets with client needs, build durable processes, and drive a