AI-Driven Marketplace Growth Lifecycle Lead

impact; Cape Town; On-site; ZAR 540,000 - 780,000; Full time

Job summary

impact.com, a global leader in commerce partnerships, seeks a Marketplace Growth Brand Lifecycle Manager to drive end-to-end lifecycle growth for brands on its Marketplace. You will leverage AI-powered automation, analyze data, and craft personalized communications to onboard, activate, engage, and re-engage partners at scale.

Collaborating with Product, Data Science, Content Marketing, and CS, you will design cross-channel lifecycle programs, run experiments, and optimize activation and

Qualifications

• Experience in growth, lifecycle marketing, or partnerships in marketplace/e-commerce/SaaS.
• Hands-on with AI tools and automation for scalable workflows.
• Data-driven with ability to translate metrics into actions.
• Experience designing multi-channel lifecycle programs (in-app, email, notifications).
• Familiarity with two-sided or multi-sided ecosystems.

Responsibilities

• Own end-to-end brand lifecycle strategies from onboarding to re-engagement.
• Design and run AI-driven, personalized lifecycle touchpoints across channels.
• Develop scalable lifecycle communications (in-app prompts, emails, notifications).
• Analyze signals to identify gaps and trigger targeted interventions.
• Collaborate with Product, Data Science, Content Marketing, CS to align initiatives.
• Lead and run A/B tests to improve lifecycle conversion and engagement.

Skills

Growth mindset

Lifecycle marketing

AI-powered automation

Data analysis

Multi-channel campaigns

Cross-functional collaboration

A/B testing

Copywriting for lifecycle

Tools

Google Workspace

Confluence

Jira

Slack

Job description

impact.com, a global leader in commerce partnerships, seeks a Marketplace Growth Brand Lifecycle Manager to drive end-to-end lifecycle growth for brands on its Marketplace. You will leverage AI-powered automation, analyze data, and craft personalized communications to onboard, activate, engage, and re-engage partners at scale.

Collaborating with Product, Data Science, Content Marketing, and CS, you will design cross-channel lifecycle programs, run experiments, and optimize activation and